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Toy insider mom, Laurie Schacht, celebrates BlogHer conference by previewing the hottest new toys.
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And -- -- now among other things blogging in two ways sticking in the social space we have -- Shaq joining us.
Major blogger.
-- as a mom come on you understands toys the toy business the blogging world.
And you are co publisher of the toy insider yes I think for coming on -- -- a good day for you today and here is what is going on so we have what's called our big toy book sweet sweet advanced and it is simply the biggest night of -- We have 360.
Bloggers that are gonna be in town.
Because of the -- current event that's going on what is the blogger so the block and then isn't as a conference it's really the biggest conference for -- -- -- -- what ever they blog about.
We'll be coming into town there's a whole convention seminars for thousands of them Ford F 5000 out of that.
So you know -- certain tapped into this great audience that come right so we've created this event which really started in a sweet.
Literally.
A little -- We had three years ago you parent -- come -- we handed and some toys we chatted with them about the toys get and snapped what we realize is that.
The parents these.
These people who had -- in their life -- the hungry for information.
About the toys -- upfront manufactures for the erect and more only wanted to hold them in touch them and play with them.
Before they went and made the purchase for the children in their lives OPEC silly really we're on to something content says this year it's a huge event it actually taking place in the heart of Times Square in the Viacom building.
Laugh like that weather is gonna stay nice -- RA FN had a great about -- yeah.
Tolerated today find it does sound -- to -- proximate to a great and that.
Really have not been seem yet I mean when they signed it in today they're gonna be using this device.
This is called the -- -- yeah it is and how creative that it's an android tablet it's a real tablet it and made for the whole family.
But you can put eight different -- on here in each one has their own password that parents can actually control.
But the access that the children have based on their aides to the Internet.
They can also put a timer on here so kids if they only want their little ones on for an hour to it will shut off.
And welcome back on again not -- next device like no I'm convinced okay this android devices is -- really android device and for parents they're not gonna have controls on here.
Militants use it and didn't do anything surf the web anything they want camera video everything's on -- What's that called again so this is the carry out.
-- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- some great educational company -- -- so many new things coming out that this is.
The -- had to.
So prices last -- which sold out people confined like for little ones it does everything they need for one thing.
This speed is twice as fast as last year twice as much memory -- 99 dollar price point touch screen camera.
It's we know that everyone likes to take pictures straight wheels and that children love to do -- take some of them -- this has a camera on both and I -- ask.
My -- -- can't.
Sell them.
And it's not you know so we have a lot of technology going on in the room and the biggest trends -- and we'll see this year arts -- Devices that actually work with physical toys.
This is accompanying this is on -- we toys and this is a line called apt here OK so they have at least some fighters.
So insider some fighters these are little teeny film airplanes yet you download the free app.
You attach the plane to your device and suddenly you're in a world of augmented reality.
So you can be flying this plane I -- basically put that.
On the back I'm back on my phone camera -- snakeskin willing to put an and that Alaska and you are flying you're highlighting you'll see in this room if you want what -- -- -- a -- a cloud and suddenly over the Pacific Ocean you're battling simply an airplane and -- -- -- -- -- -- -- -- -- doesn't sound like anything like that pretty yellow black hat.
Low price points the most of these toys and I -- the 999 dollar 999 item.
-- it's obvious that this is a trend that we're seeing as they're coming into the back to school in the yeah bases in a nasty school season as a star of the holiday CNN -- as it's gonna be.
Out friendly toys -- friendly toys -- so mom and dad you have to be.
Into attack Graham -- -- everyday lives however it might well I don't know what -- then there aren't great instructions that come along right grant expect.
-- -- -- Industry's huge we took up that this really and it's 21 billion dollars you know depending on here anywhere from a 21 if it's gotten close to 22 billion dollars right and and our parents pulling back a little bit when it comes to splurge -- -- -- padded and we've seen that over the past few years and one at that you know one of the.
That we look at where in the middle of reviewing toys -- -- -- inside -- camp you know our whole.
Can see you know program.
And that.
The price -- -- get up toy or an item is a hundred dollars or fifty dollars we look for a lot of value in and we want to know that it's really worth it.
And parents and grandparents will spend that kind of money if there's enough value.
-- they're going to put the money into a meat head into -- carry out into those expensive devices.
Because they're gonna see the value back it's going to last and when we're looking at toys we don't.
Ever you know in our case we won't do look -- watch meet why.
A -- that kids will.
Push a button watch it.
And then usually ends up in the bottom of the closet as a mom I can't stand that and neither can other parents so we really want to exploit that will engage the children.
How did you start blogging about -- hot you know why -- And as a social media grew an -- became involved with.
Other bloggers I realized that it was an important aspect simply if any business and -- you know we talk about the toys will live tweet tweet we have -- and parent advisory group they are all.
You know big bloggers in the Blogosphere that that also tweet and blog with us.
It's an important way that.
Yet in any case and -- because especially with younger children may be lots of moms staying home now working from the moment that I -- So it gives them a forum to that their frustrations and just you know what you should do -- and also it can't help pay eight gives people -- -- resource for them to come to listen doesn't can't find the company.
-- -- -- pills and this is sweet I'll ask us for information are always happy to help -- -- so what else is going down lights in the room we have video games you know that can now act as Austin they're going to be there.
They have a hold Sesame Street game which I love because kids aren't just watching episodes anymore it's a wait and to get in to -- to jump around.
Should make no AC -- to I want those -- physically active.
One of the things we -- last year that was again you can't find it was something called sky Landers.
So -- and as for the first time there was a physical toy and actually worked with a video game.
You take this physical -- -- he put it on this portal power ARRIS is not plugged in and suddenly this character jumps into the game.
You have all kinds of play areas but if I take it off -- go to my friend's house I can put it on their portal of power.
And it has memory knows exactly all the strengths I've -- everything I've done this year the giants are coming.
Sell this -- not plugged in but.
The giants -- light court system so they light up there twice the size of the sky Landers they have twice the power.
There -- sent the kids are gonna go crazy -- -- -- new video game on just.
I know you're like the popular mom I thought -- popular how long does the blogger conference go on for the company -- -- through the week ended officially kicks off tomorrow morning and Allard and just just today we should tell everybody that there's going to be a special appearance at the library today.
I at 4:30 eastern time this afternoon the president is going to satellite and and -- cookbook.
Fit back so this serious head it.
Now -- let it Michelle Obama got her start.
At blackout and either so I guess that's the -- it.
So thank you so much Laurie firfer coming on worries stats with the big clean look that's your Twitter handle.
Your website is the toy insider dot com.
And you are contributing -- editor Wednesday magazine and the most popular mom on the block and -- -- hit F.
Thanks Larry thanks for.
