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FBN’s Dennis Kneale on Nielsen ratings and if they can be trusted, considering the amount of advertising revenue they generate.
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Then and it's data are used to judge -- many TV viewers that are watching -- -- That data can result in the -- and or debt of a program.
But can they be trusted Dennis deals covering this story and joins us now Dennis I'm not I'd -- meals -- Yeah and so what I you know the Nielsen Co.
is dominated TV ratings that is almost -- the boob tube was born.
And -- those ratings dictate the -- of billions of dollars in advertising -- what do you want a probable now lawsuit filed by the India based news network.
-- just that in DTV New Delhi television.
Filed suit New York State court accusing Nielsen's India operation of rigging the numbers.
Taken bribes from indeed TV rivals to -- higher ratings eleven charge higher rates.
-- that is was seeking over a billion dollars in damages -- a little far fetched to me.
Tracy but you know.
But take a look at the size of the Indian TV markets -- the world so biggest threat triple the people that we have at about the same number households over a hundred.
Million but in the US for that 114 they -- get 30000 metered households to give the ratings in India only 8000 -- some room for mischief perhaps.
Snapping -- accent is a -- sit tell you about like when Nielsen new stuff and -- what they hell yeah.
Act as a matter affecting name thirty different parties including the senior most executives of Nielsen they insist that the senior most executives knew exactly what's going on had promised to fix it.
Did absolutely nothing and here's -- thing the Obama administration is obsessed with overseas corporate.
Bribery a law passed in 1976.
Was aimed -- Stopping companies from like finding the assassination of of Republican leader.
Today Obama use it to go after some buildings -- -- in Mexico City that took a bribe from Wal-Mart to open a store earlier.
And eight of the ten largest -- under that nineteen said he six law the foreign corrupt practice that eight of ten all came in 2010.
What Nielsen have to worry about here is will be Obama restriction now investigates it will India -- Sunnis say that ran out enough I.
To be bigger problems that publicly held Nielsen Co.
Dennis can keep on that -- --
