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Jan Rogers Kniffen CEO Jan Rogers Kniffen gives his outlook for back-to-school retail sales.
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Investors and if you're an investor in retail stocks.
What -- the sales numbers for July mean for you particularly about the backs to school season which is starting right now expectations.
CEO Jen Rogers and -- and is here expectations for back to school are very high can you read any thing from June lot.
No.
I can wait now if you -- much from July July the small month it's mostly clearance.
However the part of July that is back to school the very end especially for some of the team players was really mixed.
-- was great American Eagle it wasn't good appearing in half for fear Aeropostale so I don't think you can read much yet I do think they'll back school's going to be good.
It's gonna be good because input prices are gonna be down about ten to 12% from last year and that -- just talking about Clyde just clothing prices the cotton prices are down significant right and it's driving the clothing prices down only by ten to 12% -- out.
Broadly speaking could you gotta throw in -- note books and your electronics and everything and and if you look at the big picture.
I guess The National Retail Federation per person spending is expected to be up double digits what 16%.
-- -- money comment from.
That's a good question I think it's happening I was out at the Wal-Mart store which is already fully set -- back to school in Secaucus with a Wal-Mart team on Tuesday.
That business is going well part of them they're soaking up a lot of market share the business is really good.
So I think back to -- happening I think it's happening in notebooks and backpacks I think.
The if you backpack -- wrong I think apparel going to be good because the pricing better.
People just -- judge with consumers' ability to spend is.
Future prices aren't that bad disposal personal income is okay.
Job growth isn't much but there is song.
People have plenty capacity to borrow right now they're credit cards are way down.
So I think they're just spending it because they cannot I don't think they feel that bad about the world mean consumer comments actually came up a little bit -- report.
Speaking of feeling -- JC Penney vs of Macy's which is clearly out succeeding in part because pennies is suffering so.
Well Macy's is doing the best job I've ever seen and -- -- retailing pennies is arguably.
Not as bad as Sears -- doing a really bad that operate -- your life is great when you're not as that is -- exactly the episode yes I think Macy's is doing great job Kohl's is getting better now they finally got their problems fixed.
-- a decent July they'll have a good August.
A lot of that market share is coming out pennies.
Spears had a 10% increase in the first quarter end apparel sales first time in my life that they did came right out of -- -- Come back we'll talk more about that Jen Rogers if it was great say -- -- well.
