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Cheryl guess what spoiler alert everybody Michael Phelps just tied the record the long time record by.
The Russian -- this for decades -- a lot to -- for having V.
Most metals that's right eighteen metals right over my shoulder -- that's -- marina.
He just won the silver and guess what the place absolutely what -- -- fox sports and sky TV people were screaming and cheering.
But it is already in the history books that he was the most decorated swimmer however how do you translate that into money with a long -- sponsorships.
That really translate well beyond the time that he is no longer swimming in the Olympics -- for any races.
That is Peter Carlisle is problem add of course his solution he is Michael Phelps is agent.
And in -- Fox Business exclusive we caught up with Carlyle in London today.
And asked him how do you market Michael Phelps now not so much as the Olympic swimmer but as a legacy and history maker.
We've looked at sponsors -- -- different way I think the entire time meeting with the start it was a ten year plan.
Ten years of the competition essentially and so.
We our goal was essentially to have a very strong platform global platform so that when he was done with a competitive side of the sport.
We'd have a sustainable.
Global marketing platform.
-- about a salary you're talking about money and living beyond the Olympics which to me look at this and you say man.
-- -- And for athletes is a very small and limited window Michaels has been a lot bigger than usual hasn't it -- in this direction keep it open.
What are you looking for now -- -- -- partnerships -- Partnerships.
Now have to be not only longer in duration.
But they've got to -- a lot more meaningful and -- now it's it's it's much less today.
Financial consideration as it is depth and meaning of the partnership so it's where we going globally how is he going to be activated.
How meaningfully does -- integrate with some of the other objectives he has its foundation.
His goals to grow the sport of swimming so it's much formal partnership.
Then just -- transactional.
Spokesperson -- -- Brian -- -- won the gold medal on Saturday he started to hear the world shatter.
There's an historic town.
Whether that that has any validity overall because Michael has so far and above as it pertains to -- metals are concerned.
How do you as an agent now start to market him as a human being vs -- super -- that he has been in the past.
I think one of the one of the great you know assets Michael has some extraordinary athlete.
But out of the pool.
He's an ordinary guy and always has been he's been very candid about you know what he's all about and -- very approachable.
By you know the media general -- woods on fans and so I think that bad.
Enables him to relate to somebody different people so many different countries and so great star -- you gotta gotta be marketed as a person that threatened to get done.
Speedo Visa all they got subway the names go on and on head and shoulders.
And then there's Under Armour.
And we look at this and we say wow you know we look up publicly traded companies is center Under -- taking on the dikes of the world.
What would you was an agent do it Under -- it looks and says why can't we be like Speedo and get into the swimsuit business.
We you have to make a decision at some point between Speedo and under -- Well those -- considerations that we.
We have long before we actually start of the relationship so.
That that's sort of things factored into the strategists -- whether we work with the same company and what their long term objectives are so it would be.
Unlikely that that would sort of come up this morning again.
You work may should it took a chance on another down back when he signed Michael and and that they look at that and -- argues common.
When you watch this Olympics are you always -- -- -- trolling for the next -- talent.
Not really I mean I think did it at this point.
The business didn't didn't Michael has and that we've we've built together and then we're.
That we're gonna continue to work on is is is very different than your typical Olympic athlete -- is saying he's a full time job.
He is more than one -- -- -- This is the athletes moment isn't it to make money from their expertise and there incredible abilities and -- when.
Today typical of the Olympic athletes all about the games -- got to get it done.
And okay listen breaking news Carlisle is telling Fox Business that he will make a major announcement after the Olympics.
About global sponsor that is starting a partnership with Michael Phelps who wouldn't say what she said it was not US based but it was something that Michael said -- -- previously.
-- tipping that sub three I'm thinking Porsche Armani who.
Who knows what it is we look at that news after the Olympics but he's telling us here on Fox Business explicitly that you heard -- mentioned Speedo.
Speedo of course is absolutely huge it's one of those sponsors that a lot of the swimmers want because they've made this fast skin suit that is helping break records.
We caught up in a Fox Business exclusive with the president of Speedo USA to talk to him -- out.
The shorts that helped Brian -- US swimmer break a record and how they are making a big money splash for Speedo.
This is the laser and this is actually this is Brian -- you when -- and 400 I am.
All of a high compression to the winning and winning material that isn't news -- Doesn't seem so incredible but my goodness you guys have gotten so much attention so much so that previously -- swimsuits were so great.
They had a big band with so many people were -- world -- what's going on here when it comes to the quality and the actual ability for these things to make swimmers faster.
You know we -- a little different concept is here this time we look at -- -- -- problem faster three -- system.
So really -- incorporate not just the suit which is fantastic but also the -- inaugural.
So BC right behind you -- we're looking at the F passing through cap and also look really -- And this is what -- or the other night.
So you go from the cap.
But goggle and the actual -- -- and what does that do that reduces friction drag -- Subscription right you think nothing about about the boat you know the first thing inhibits obviously the front from the bow -- bow of the of -- had to make sure that you reducing drag going over the the face off from the offices of what we're trying to -- you go through the water like torpedo this stuff.
I'm Jane of -- Just one -- the -- in the 100 meter.
Wearing a Speedo suit weddings that life when you take the chance -- you sign a swimmer.
And she brings in the -- like that.
Is there direct correlation between gold medal -- the sales you know it doesn't effect is -- raise awareness and and you know not everybody's going to be the -- important I mean I'm not going to be Olympic -- -- the -- but the fact is we also different create products for fitness the most active recreation select and anticipated that the trouble we take some -- technologies.
And bring it right and records that are.
-- -- sales change during the Olympics.
We definitely see a rise in and increased awareness and we'll see the sales actually afterwards when he's receiving -- back at the -- come through the bubbles come afterwards because effectively raises awareness as we like its that we have three different consumers who have performance consumer would like to see here.
They care about gold's fast and -- you -- fitness consumer who wants to work out.
And he an active replicate this consumer direct consumer look like drug without -- working out this -- participants -- not a spectator brand were participants program here.
Parent company Warnaco which is publicly traded -- Today's focus a lot during the Olympics and and then that got a lot of brands under their points obviously but while -- -- really -- to speed up closely.
Then this is one -- gets everybody's she's going to be such a cool brand and I honestly it's it's like everybody loves just.
Do you part of this because you know let's face it we're in the Olympics were here in London such a great great opportunity for almost -- witness what's going on and off to celebrate the spread from a.
Is there anything that compares.
To the Olympics as it pertains to look at our product.
People when wearing our product go buy our product.
It's tough one because honestly I think people may look at this ago while speed you know we're so front and center and swimming it's what we do we -- we'll have underscored what.
We're not a golf brand we're we're not a basketball random corresponding.
So it does help from people look at us and say you know what that's the aquatic excluding.
And is it any surprise that this is one of the best sellers at the Olympics store this little Great Britain -- But it's a swimmers -- got the goggles people are going crazy for the swimming here Cheryl and again it is a huge story for Speedo.
Of course Michael Phelps making the big news today but they represent swimmers from all different countries reporting live from London with the big -- back.