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Speedo USA President Jim Gerson on how Speedo swimsuits, caps and goggles help Olympians swim faster.
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Out you heard -- mention Speedo.
Speedo of course is absolutely huge it's one of those sponsors that a lot of the swimmers want because they've made this fast skin suit that is helping break records.
We caught up in a Fox Business exclusive with the president of Speedo USA to talk to him -- out.
The shorts that helped Brian -- the the US swimmer break a record and how they are making a big money splash for Speedo.
This is the Waverly and this is actually the super -- -- -- -- 400 I am.
All of a high compression to the winning and winning material -- then was absolutely.
Doesn't seem so incredible but my goodness you -- have gotten so much attention so much so that previously -- swimsuits were so great.
They had a big -- the so many people were breaking world records what's going on here when it comes to the quality and the actual ability for these things to make swimmers faster.
You know we took a little different concept is here this time we look at this to happen -- basket three -- this.
So really -- corporate not just the suit which is fantastic but also the -- -- goggles to BC right behind you.
You're looking at the F passing through -- -- also -- -- -- And this is what -- or the other night.
So you go from the cap.
But goggle and the actual fast -- and what does that do that reduces friction and -- reduces friction -- you think nothing about about the boat.
You know the first thing you inhibits obviously the front of from the bow you bow of the of them had to make sure that -- reducing drag going over the face off from offices of what we're trying to think you go through the water like a torpedo -- -- -- -- -- -- -- -- Just won the gold in the 100 meter.
Wearing a Speedo suit -- that life when you take the chance and you sign a swimmer.
And she brings in the -- like that is -- direct correlation between gold medal and the sales.
You know it doesn't effect is -- raise awareness and and you know not everybody's going to be the house and cool and I mean I'm not going to be Olympic athlete recent pool but the fact is we also prepared create products for fitness and also active recreation selection anticipated that the trouble we take from these -- technologies.
And bring -- right in -- there.
-- your sales change during the Olympics.
We have definitely -- -- rise -- and increased awareness and swim and we will see sales actually afterwards for instance into the cake happy with the -- comes from the -- come afterwards because effectively raises awareness as we like is that we have three different consumers who have performance consumer like -- see here.
They care about -- fast -- pool -- fitness consumer who wants to work out.
And he got an active replicate its consumer that direct consumer doesn't -- after working out this -- participants were not a spectator brown were participants program.
Your parent company Warnaco which is publicly traded at.
Today's focus a lot during the Olympics and and then that got a lot of brands under their -- obviously but while they must really look at speed up closely.
Then this is when -- gets everybody's juices going through such a cool brand and honestly if you think everybody loves to just.
Do you part of this because you know let's face it we're relevant we're here in London such great great opportunity for almost -- witness what's going on and off to celebrate the program.
From a business standpoint.
Is there anything that compares.
To the Olympics as it pertains to look at our product.
People when wearing our product go buy our product.
It's tough one because honestly I think people may look at this figure a lot of speed you know we're so front and center and swimming it's what we do we know we'll have -- -- -- Without a golf brand were were not a basketball -- -- -- So it does help some people look at -- and say you know what that's the aquatic expert.
And is it any surprise that this is one of the best sellers at the Olympics store this little Great Britain duck.
But it's a swimmers -- got the goggles people are going crazy for the swimming -- Cheryl and again it is a huge story for Speedo.
Of course Michael Phelps making the big news today but they represent swimmers from all different countries reporting live from London with a big -- back to you.
Hi Liz -- of course we'll see you in just a little bit great stuff of course at a London.
