This transcript is automatically generated
Market day but imagine this making -- product so successful.
That it was banned from being used in competition that's exactly what happened a Speedo after more than 90% of us commerce -- the Beijing Olympics were wearing.
They're soups and other companies back with the new material that could break even more records -- look claimant joins us live from the London public extra she spoke exclusively with -- speed up.
And the agent for one of the most famous swimmers we -- watching -- Michael Phelps letter is.
Our -- -- guess what spoiler alert everybody Michael Phelps just tied the record the long time record by.
The Russian agendas for decades -- a -- to -- for having V.
Most metals that's right eighteen medals right over my shoulder -- that's -- marina.
He just won the silver and guess what the place absolutely went -- here fox sports and sky TV people were screaming and cheering.
But it is already in the history books that he was the most decorated swimmer however how do you translate that into money with a long tail sponsorships.
That really translate well beyond the time that he is no longer swimming in the Olympics -- for any races.
That is Peter -- miles problem -- of course his solution he is Michael Phelps is agent.
And it -- Fox Business exclusive we caught up with Carlyle in London today.
And asked him how do you market Michael Phelps now not so much as the Olympic swimmer but as a legacy and history maker.
We've looked at sponsors is in different ways I think the entire time meeting with the start it was a ten year plan.
Ten years of the competition essentially.
And so we our goal was essentially to have a very strong platform -- global platform so that when he was done with a competitive side of the sport.
We'd have a sustainable.
Global marketing platform.
-- about a salary you're talking about money and living beyond the Olympics which to me look at this and you say man and the Olympics.
And for athletes is a very small and limited window Michaels has been a lot bigger than usual hasn't it -- -- this direction keep that open.
What are you looking for now as far as partnerships -- Partnerships now.
Have to be not only longer in duration.
But they've got to be a lot more meaningful -- -- now it's it's it's much less today.
Financial consideration as it is depth and meaning of the partnership so it's where we going globally how's he going to be activated.
How meaningfully does -- integrate some of the other objectives he has since its foundation.
These goals to grow the sport of swimming so it's much more of a partnership.
Then just -- transactional.
-- person being.
What Brian -- -- won the gold medal on Saturday he started to hear the world shatter.
There's a new start town.
Whether that that has any validity overall because Michael has so far and above as it pertains to helping metals are concerned.
How do you as an agent now start to market him as a human being vs a super -- that he has been in the past.
I think one of the one of the great you know assets Michael has some extraordinary athlete.
But out of the pool.
-- ordinary guy and always has been he's been very candid about you know what he's all about and -- very approachable.
By you know the media the general Bob woods on fans and so I think that -- Enables him to relate to somebody different people so many different countries and so great star but you gotta gotta be marketed as a person that -- from the get -- Speedo Visa all they got south played the names go on and on head and shoulders.
And then there's Under Armour.
And we look at this and we say wow you know we look up publicly traded companies is center Under -- taking on the dikes of the world.
What would you as a nation do -- Under -- it looks and says why can't we be like Speedo and get into the swing state business.
We you have to make a decision at some point between Speedo and under.
-- those -- considerations that we.
We have long before we actually started -- relationship so.
That that's sort of things factored into the strategists -- whether we work with a certain company and what their long term objectives are so it would be.
Unlikely that that would sort of come up this morning again.
-- -- -- -- -- -- On another down back when he signed Michael and and you look at that and help argues -- when you watch this Olympics are you always -- an -- trolling for the next hot talent.
Not really -- I think did end at this point.
The business -- didn't Michael has and that we've we've built together and then we're.
That we're gonna continue to work on is is is very different than your typical Olympic athlete is is a full time job.
He is more than one couple -- that a diet.
This is the athletes moment isn't it to make money from their expertise there incredible ability isn't it went from.
Today typical Olympic athlete it's all about the -- you gotta get it done.
Oh okay listen breaking news Carlisle is telling Fox Business that he will make a major announcement after the Olympics.
About global sponsor that is starting a partnership with Michael Phelps he wouldn't say which she said it was not US based but it was something that Michael's that they have previously.
A -- that sub three I'm thinking Porsche Armani who knows what it is we -- -- that -- after the Olympics but he's telling us here on Fox Business exclusive.