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“The Language of Trust” author Michael Maslansky argues an Apple win in its patent lawsuit against Samsung will hurt innovation and competition.
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And and finally jury selection for apple and Samsung court battle begins.
Apples same Samsung Smartphones and tablets.
Are those legal knock off of its all I've climate and an iPad and this is -- battle Royale like between these two desktop tech giants.
Apple is seeking 2.5 billion dollars in damages to business advisor and attorney Michael -- Lansky who says you know what.
Get this -- apple wins it will limit consumer options here and stifle competition everywhere what do you -- Michael.
Well I think you know apple is making a decision here that their -- -- threatened to build this great franchise -- on the iPhone and the iPad.
And they're basically saying -- the marketplace we're gonna do everything that we can to defend ourselves we're gonna use stop -- on an election.
Property law to try and make sure that nobody else can come in and and and build their own innovations in the same area and in doing so they're really gonna stifle innovation.
New Orleans is -- -- apple didn't invent the Smartphone IBM did right.
It back in with the Simon back and I think 1992 it did it even invent MP3 audio highly did.
But I think have some like campus quarterly revenues comes from the iPhone -- they gotta be this is a sign that apple is.
Nervous well I think partly it's nervous partly they're trying to aggressively protect their franchise but at the end of the day.
This comes down to a two and a half billion dollar lawsuit over rounded corners on a device.
And the question that we have to ask is consumers is is that the kind of behavior that we -- -- protect is that the kind of innovation that we wanna protect.
Because if we don't.
And we got -- really hope that apple loses its fight -- everything good that they lose this fight because you're saying if they win the fight -- be less consumer choice what they win this fight and basically what it says to competitors is that.
When they build the device they have to be careful not to make it look like and look close to anything else in the marketplace that means they have to think differently about how the end of.
You know here's why you don't -- -- Apple's iPhone already is looking like it's prior iphones so people may not want to upgrade to the next Apple iPhone has the looks like the same thing and this summer it's difference between.
The apple iphones -- the -- and the apple you know.
People who follow it closely get upset of a button is changed but to that baby boomer who may want the big screen like Samsung has.
You know maybe that's it did they -- that the real battle will be right.
Actually -- that you sent a message that Apple's trying to send -- don't tread on our turf we're gonna protect it would everything that we have.
But the innovators are trying to do things trying to create new things.
Around the edges where apple does that are different.
-- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- Mean -- -- big dollars at stake the judge is threatening to take Samsung's what what -- -- -- yeah apple has asked that the judge.
Enjoying the Samsung from selling their product until this is until this whole thing wraps up.
Really think -- hands up.
You know I think it ends up on this on this part of the case I think it ends up with -- Samsung winning I think there's too much at stake to let apple wing in this case.
And I think you know what we're seeing overall -- -- -- over time is a lot more of these lawsuits fighting over smaller and smaller things that at the end of the day aren't that great for consumer.
-- -- Michael -- landscape always terrific.
Here business -- advising also the author of the language of trust that's -- Michael thank you so -- to joining us and I really appreciate it -- next up Democrat.
