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A major market get off today between apple and Samsung apple is alleging that Samsung Smartphones and computer tablets are -- -- knock offs of the -- economy had that press -- -- demanding two and a half.
Billion with the Richard Ehrlichman is CIP offerings founder and president and he joins us to explain why he thinks apple has the upper hand.
Welcome rich for some -- have you seen the Samsung products of the models and is it -- -- knock off and you're you.
Well that is absolutely the crux in the fundamental of this litigation.
That the belief is Samsung has copied the iPhone and the iPad which really revolutionized.
The -- -- phone in the tablet industry and really set.
The goals for everyone who's in that competitive space.
So apple not settling because they want this two and a half a billion dollar.
Damages in damages right there apple doesn't need obviously to half billion dollar so is this about sending a message that way that this is transpired at.
Who -- -- view of this is you've got the two largest players in the Smartphone space apple and Samsung.
It's clear that apple has spent a significant amount of money in are indeed and they want to protect their product.
And take it use it as a competitive advantage they've -- obtain a huge premium.
Of watching -- profit from their products.
And the belief by apple.
And I would say that -- they have better -- the argument that Samsung.
Did in -- copy the look and feel of the iPhone and the iPad so that's the crux of this litigation.
During this litigation is to simplify that.
To ensure that the jury understands.
Simplest terms as possible.
War by a apple believes -- think it's important step patents in addition to just copying the look and feel.
Home lending settle out of court -- as a -- apple just settled with the Chinese that went on for years that was a huge over the iPad trademark in China.
Why -- just do this house had a court white.
-- chance excellent point I was would IBM for.
Thirty years and our goal in most of these instances -- absolutely.
Especially dealing with two.
What I say is win the Olympics that the patent was -- this litigation.
The you've got two titans in this industry that both have thousands of patents and in the past.
The model had been to negotiate.
Compare who has the better of the total portfolio in specific -- -- products and revenues and then.
One side would -- the other.
Millions of dollars for settlement and I really believe as it was stated earlier we have now shifted from.
Them to be for millions.
That that's how this is gonna -- -- that apple has the upper hand but what if you ultimate settlement will work.
Clearly kind of climate district that's the one element the other truly is it has been stated that apple feels that the dip pensive and their products have absolutely been infringed and for the moment is taking it to the -- Again as I mentioned I believe that apple has.
The better of the arguments.
They have to prove in court when little dollars and cents to happen -- but think settlement that might be approaching a billion.
Thank you I must instruct -- -- we're always on the time around.
My pleasure it's our pleasure to have you Richard thank you I don't -- very much -- McCarthy IP offerings founder and.
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