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Rock Star Creates Environmental Website

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  • Description

    Mother Nature Network founder Chuck Leavell on efforts to help the environment.

  • Duration 3:55
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The older brother 1970 we get a guy who play within the keyboards on that saw.

Be played by legendary keyboardist chocolate melts right Jessica what -- song rate of the not only.

Is he -- rock star but he's also really Smart businessman he's joining us out of talk about his latest venture.

Dubbed mother nature network what what's -- -- of mark -- the last segment talking about drilling drilling -- An energy butt but you've got this mother nature network by the way it's available online for now -- strategist helmet in hand dot com you've got energy companies as advertisers and helps.

That is absolutely southern company's one of our sponsors and top tier companies Coca-Cola AT&T and AFLAC in.

And many more so we're very proud to have him on board with us you know there have there is a history for for those who set up this dichotomy between -- environmental and energy companies.

There have been times and I worked together and there was times when the -- society for example work together with Exxon -- afforded to drill.

Times -- -- but at other times they work together -- is that what you're working force kind of a -- to get people working.

Growing in the same direction if you I think it's the only way we're gonna get things done and you're saying more more cooperation I think these days between.

Various corporations whether -- energy companies or otherwise and environmental concerns -- you know so.

I think that's a big big positive and I think -- get some good things going in future.

Well it is the most visited.

Independent.

Environmental site correct that is correct thing attraction every what are people gaining from that I went on -- -- love that that there million things you could look at -- And what is do you think is the real success point here.

Well in my partner -- -- and I am well liked to say that we're the odd couple -- had a stellar career and public relations and advertising wound up being president of WP out of Atlanta Georgia we were friends socially.

And he came to me saying listen a lot of my top tier companies are going to get.

Their messages out on the Internet concerning what they're doing environmentally and social responsibility corporate responsibility.

Any set -- avoid here you know I don't see a place that I feel comfortable on the Internet.

Placing my client's budgets and what do you think I said well you're right on almost all these sites.

There's a lot of organizational -- are very good focus one part of the environment governmental sites accurate not.

All that will written this like an excel sheet you know.

So we saw this -- where we could do it.

Do bill would have a comprehensive web site covering all aspects of the environment non political.

Straightforward easy to read and understand and engage and that's what we've built and we're very proud of the success.

Let me just give you specific example which may or may not fit into what you're trying to do is -- guy was just out in Detroit and inventor and entrepreneur very successful one who's come up with a way.

To burn coal which in many environmental sizes is the devil incarnate burn coal in a cleaner way than you burn natural gas he says there's a way he's gonna try to -- Would that be the sort of thing that you.

Could kind of throw that out there there environmentalist and say look this is -- yes it's carbon fuels but maybe it's something we can work.

We will would cover all kind of stories like this weather is cold weather's win whether solar bio mass which is something I'm particularly interest to them because I'm tree farmer is so that you guys you know.

My wife and have lived on our tree -- for well over thirty years now and I.

Have studied forestry.

And Emma advocacy of sustainable forest management.

And biomass system market potential market that we see.

As being very good -- very positive for energy in this country.

There -- many ways to -- energy mother nature network MS FNN dot -- class -- by the -- got to throw this out -- get great grocery coupons I have had to among other things as practical as well well I appreciate that we do have a number of programs of people clinic can explore on the website and -- dom is correct all -- everybody played with all of them congratulations thank -- -- -- -- -- no less thanks very wonderful to -- with.

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