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Olympics Getting Social Media Savvy

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    Al DiGuido, Optimus Publishing CEO, on how social media is taking over the Olympic Games.

  • Duration 3:02
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Call our London -- kicking off today and they're being dubbed the social gains sponsors like Coca-Cola GE spent in big bucks on social media campaigns.

To indeed anyone but isn't a good investment.

How -- -- CEO optimist publishing with us now you know.

47% more consumers are expected to use social media to watch the games -- you're right you're gonna check on your phone.

-- williams' interest thing if you think well the last Olympics less Olympics FaceBook at that time had sixty million members.

Today four years later this close to 955.

Million members in just four years quarters gone from five million users for years ago.

445.

Million.

This is going to be -- -- this the conversational Olympics.

The fans people like you and I who -- -- engaging -- closer to athletes we're gonna have a real opportunity to engage while the right.

Don't athletes are gonna between -- -- -- -- but the big question and we sought the other day with -- outage is can they handle it.

European Championship final game -- 151000.

Tweets -- second.

-- Twitter is already said that they have actually had more tweets for this Olympics and they had for the entire Beijing Olympics if you order of magnitude and this technology April.

So -- out into that though Twitter had.

Last night.

Wonder they had a month ago this is technologies hardware software were pushing the envelope in terms of the -- -- is -- application and it's going to be a challenge from.

OK so Twitter -- -- deal with NBC -- Right and what people that paid a million million and a half to put that have done.

Nice thing that's going to be the real question minute when you think about the kind of dollars and NBC has generated in terms of ad sales a billion dollars has flowed into the coffers of -- -- -- only sixty million of that billion is going to digital.

This is going to be the Olympics of the second screen it's going to be very interest in to watch.

About the audience what happens that audiences who stay glued into the TV or they all -- -- vs the iPad and their mobile platform.

During the course of the -- totally is there any are there any 3-D options.

There was words it's all going to be multimedia there's going to be all different types of opportunities for you to engage with video and audio and -- -- It was the best way to do it via Twitter FaceBook I know you can follow Twitter -- London 2012.

Right this -- be ways if you wanna engage with athletes if you wanna get the kind of conversation going with the athlete -- -- through Twitter.

NBC is actually gonna be streaming all of the events live if you go up on the NBC app.

You can actually start to look at -- being -- -- Olympic coverage via the why you're iPad was really going to be interesting is.

What happens so all those ad dollars there were focused on broadcast television right and how they translate or not to the iPad.

FaceBook has explore London 2012 maybe they can put -- mass there trying to monitor a -- that we don't terrible both sides is equation try to drive traffic.

The broadcasters try to drive traffic and social media and social media try to drug traffic back to it.

Got to leave -- on to -- I love your American time.

Thank adding we are about -- publishing thank you so much thank you.

Also at that time that's all for -- this week we are handing out a nice rally on with a list claimant and she's got someone with a little advice for months.

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