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That the CEO of -- know without the WK and now we have.
-- Monroe she joining us from San Francisco us mind good morning thanks for coming on the -- show.
Thank you -- mean can you tell us first of all what -- is.
Yes -- -- is is an education software company.
That is making textbooks interactive and allowing students -- personalize them and by -- And by attractive I mean I'm lying to add to it.
We need and mean elements to.
-- how to how to network in Texas and act.
Yes I give an example here's here's a textbook a chemistry textbook if you can see this has some descendants.
And TD objects on it.
And I can simply take any of d.s are or acting in certain element in it.
Like in money to Motorola here and now you can interact the -- in such in it completely different manner.
So things like this would make it -- -- a -- more interactive and out what engaging for students to use it and you download it correct.
Yes it is that you -- allow our -- for example on the iPad it's not on textbooks the guests to downloaded and then you can buy your books is state from.
You can go to -- cannot dot com and get to move some there OK tell us why and when you launched your company.
So that the company was started in May of 2009 and essentially it's funny when -- walking down understands in my own house and I saw my daughter's doing homework.
And it is good to me the -- almost a -- -- have a moment.
That almost four decades ago I was studying to in my home of the executive -- way.
And that technology had seen the full garden what OK steady and so and I want to change that along with Michael found above going to be.
And that's when the -- started.
Okay and then the rest is history array that was your -- moment.
Unless you let your daughter's schools promote.
Learning via technology is they're pretty big acceptance of this plan.
States it's -- you starting and you know we have this motion caused consumer transition off education.
Clearly -- and what we mean by that is of end to end users off of -- in this case education technology.
The number of them increased to a point with Pollard began to -- -- sailor.
And then they can start forcing decisions on the decision makers.
That's when deep technology begins to did because take days in the classroom.
Yeah projects happening all over the world into age tablets and -- of those did devices I mean poured into the classroom.
And so the acceptance is intriguing.
Every -- every month and we think back to school going to today dean -- and then distinguish really begin to take off across the world.
Back to school it's -- thirteen.
Yes yes OK says it's gonna get each day this year -- It's estimated going to be key -- did did so many pilots and learning going across.
MB read the number of tablets -- -- -- at a significant -- if you saw the numbers from apple.
They increased I've spent his by double over the -- quokka.
So that technology is beginning define it today into the classrooms and that's great for a company like us.
So you rely on companies like apple which like he said increase their tablet sales.
Any year by a 115%.
Let -- -- from other educational software apps.
Yes so severe it's.
V you know he would not just on the -- but -- also work on the browser so you can become even to a laptop.
Does not just dependent on one particular -- factor.
And so from my perspective -- -- are growing in a significant fashion.
How -- -- gives you a much better expedience and that's what we find is exciting and and education.
Yeah un and have gotten money to it to start out their company to keep it grow planes keep developing who have -- and I.
So we have and then -- -- and value we have indexes such as indecent Horowitz.
Mark and -- and who was a founder of Netscape he's -- he's inaudible it.
We have investment from Intel is those capitals is the group that and in tells -- an education that is.
Making different across the world and he have investors such as -- -- some floodgate you and Goldman Sachs as an investment company.
So we haven't based on investors who have a long term view of the market in base station to allow us to develop and along the company -- a market develops.
Okay on the so that's even in -- depths of the recession you're able to keep getting money and you he'd grown what's gonna happen to the textbook.
NASA news -- did the -- will continue to think of it is really a body of knowledge that you need to master subject.
The physical farm all the time may decline but the concept behind the textbook.
When demand is saying you do need convent in order to master the topic now now it may not be as -- -- almost chapter and it may become -- -- -- can.
Be broken down.
But the concept behind it textbooks and you need to publishers to continue to create content which -- great.
It's not gonna go away just continues -- to think anything else -- technology comes and and hadn't done because of disrupted.
Student -- -- you're seeing students and teachers responding to the evolution of the textbook becoming did archives.
So students and teachers you know from what -- -- -- the fact that it's cheaper than the physical vote the fact that didn't have -- steady at around.
And the fact that they can now do a lot of -- It's things -- detects the -- in the you can search and above you can highlight.
-- -- -- -- to make a journal the number one feedback we get from student is that we help -- save ninety minutes but -- but textbook.
Because they can get straight to what do need to what do need to learn instead of having to -- page by page.
BC professes using it departed in the cost -- to teach today quite a few interesting things which are happening in this market.
But the users and eighty convincing -- And it's becoming such a big thing that.
To -- to -- supposed deploy technology code you know and as of this changing.
Those mom my she is CEO of -- a very good data in a brilliant on -- Thank you -- -- -- fear commitment to education certainly needed.
These days let's look -- web sites everybody can -- There it's -- -- up the W line now -- you know.
You know what it's it's gonna funny as he would -- to bending the into it -- know Kim.
And I thought it was -- this would be offensive to Betty yes Saddam that you've got a global investment would need to expand else.
-- because I was just -- to do that.
A lazy -- now not now.
Nice -- and -- yet can.
Non but it nobody's announced no okay that's well the rebel you are thank you so much for coming -- this morning -- -- data and San Francisco.
Thank you so much.
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