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Get ready to stock up your man cave

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    George Zoitas on dedicating a grocery aisle to men

  • Duration 4:23
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Georgia's lake house yes CEO of west side market right in near -- And you have this special food -- all in one of your stories for men only.

Yeah I would just created a guests today it was more of a concept and we want there's about five supermarkets we've created on -- hundred something forward what's -- market.

What -- who does brainstorming around creating innovative ideas -- -- You know encourage more revenue so.

We thought about creating a section just for men for -- it was a -- it sort of as a summer section and we so why not amend section and we created man.

Hello this is it it's eight shelves about fifty items to -- as the chair he -- black six.

Put your -- anything let.

Gillette razors supplements copying no pun intended there for -- going there and this is like one stop shop for men but we aren't talking but the -- case in the house.

And there's an ESPN study that says 31% of men are doing food shopping for the family so it does make cents.

And I'm thinking other chains -- gonna copy -- this idea.

But how you came up with this idea did you do you sit around the group here guy friends and stay -- -- -- updates encampment without.

Hello yells hello Adam wasn't it was more employees' -- -- around the office and we're just thinking of like from firstly this it was sort of for the summer the concept that.

You know we posted on the idea of a command section while we're just writing down what would you put like everybody -- wrote down what they think this -- should have -- then.

Pretty much we kept 9% of the items that will like overlapped yet knows I'm percent kind of offensive so we -- -- and incorporate them but -- well we it was a joke and then it actually translated to.

More sales and mean if people you -- yesterday talk about sales.

It and move who put us at three times -- time -- it's a very busy parents anyways.

Hello.

It's hard to judge whether it yet something else would have been.

Better there but.

We feel that you know most men don't come this blog who was a supermarket list so all the time I think that -- If there wise Davidson but the single men don't they just they just come come to the -- just aimlessly in ever ask for directions and want to.

No I -- -- ask for something as it was just look around you know that they're looking for something.

The kind of reminds them over the forgot what that might have gotten deodorant they they always forget something in the range so this is what candidate it.

Because a little below or -- we're the whole story as me for women that demographics and then and so we decided that.

You know it's it's only fair for man.

Section.

So we we've we've tried and it's working pretty good.

Now have a minute left so I wanna gets to topics the first won't -- prices.

If you're making this one stop convenience shopping for a bachelor's and family men out there you can.

Not do sales and may.

Things more expensive put in the of premium higher front -- -- -- I think it would create more of a -- as far as you know agreements we've -- -- supermarkets so we we we have a margins fix them and -- implies that.

The whole store in the whole chain as a hello.

-- looking at this for traffic more than traffic turning to sales may not trying to do incurred James.

And more cells as far as -- forgetting who gets something right or or.

The get a snapshot of everything and they might need and then like they might -- they -- social -- you know economic stake if the kind of it I feel like it makes them wanna.

Start.

Get some of the world that was gonna get -- -- -- the bringing concept and plus it was fun it was you know it was it was pretty exciting thing to do it.

It's translating -- pretty well.

Have you thought about this because this is -- gonna happen mark my -- women are gonna start paying out.

In front of the -- I'll.

Yeah it's funny to say that it was a lot of when -- -- into new customers and everything I know single woman no -- comes gonna hang around.

I do -- and then some moonlight move that means all manner I'm gonna be around sort of like they're getting.

They will leave the west side market dot com -- -- -- website check out the store 110 of Broadway you live in New York.

And I think -- -- -- the national trend with -- George so it's CEO westside market your city that's the name we might know who brought in circles pretty standing.

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