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McDonald’s CEO on Outlook, Strategy
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McDonald’s CEO Don Thompson on the fast-food chain’s strategy through the end of the year.
- Duration 0:52
- Date Jul 26, 2012
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McDonald’s CEO Don Thompson on the fast-food chain’s strategy through the end of the year.
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On the ground for the Olympics and it is a big business story starting first with McDonald CEO Don Thomson.
Let's what he says he will focus on for the second half of the year you may on the stock doing.
Best in these times to secure guest counts -- build additional discounts and therefore market share these are opportunistic times for us.
Having said that they are not the easiest of times by no means -- we alluded to.
On our earnings call and but but but we've got a we've got a lot of experience we've got a lot experience in these situations.
We have a lot of experience with the people that we have in leadership positions around the world and they'll continue to execute -- the plan to win that we have in place and do that strategically for consumers.
Looking at shares of McDonald's and we take a look here because year to date they've been down about 10%.
But we can see the mcdonalds today -- moving higher by a full percentage point or 95 cents again.