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Hi good morning everybody thanks for joining us it's Wednesday that means it's small business day and now we're gonna do a lot of different segments today basically had.
Get your business up and running appear on -- Nora and starting with the social media tools that you might need -- how to get into that social space a little bit better since joining me now is David shown -- VP of product management.
At exit Dell which is -- creator.
I had now.
Software company called.
TZ don't have that right that's right easy easy means nothing it's a crazy word and the reason that -- means nothing is this the pilots will define itself.
Exactly -- -- mobile app builder is created an environment that lets people easily and quickly build apps.
For our iPhone for android for tablets -- -- Windows Phone for any of the mobile web.
And he'd been pretty successful David tens of thousands of users is that the first six months of this series started up in January writing really okay.
-- so I guess take us through this a little bit what's -- someone who wants to create an out.
Do and how did they do with -- Well anyone any business owner who is trying to create an -- Needs to have the strategy first of all they need to know exactly what they intend to do with -- and what they're trying to accomplish a -- so typically you're looking for ways either to have your workforce.
And providing apps for internal use.
Or you're providing tools.
They get the word out about your products and services.
These range of things typically -- single that's the goal.
And -- companies.
Have resources out there already and they've got their data may -- sales data for their sales that right they've got -- media resources it could be video images of the products and other resources also could possibly even some software.
Typically they tie that to a single.
Or a single -- maybe even a couple web sites -- a couple apps.
And they've been out there with the web site -- a dozen years and with the app where a year or two.
We're seeing that.
More and more companies are using APIs that application programming interfaces interface -- web APIs as a way.
To broadcast the resource is that they've got in their company.
And make the most broadly available for developers to create -- Let me see if I have this correctly so all the cool informative things no one has on the web site.
There's a way of transferring that to the social space via an -- Sure and the big change that's happening now is that.
People are recognizing that we can go and make our resources available to all the developers out there who may want to turn.
Those of resources into useful apps may be messing them up combining -- you were.
Your product information with a Google map for example has -- its own API.
A -- so can you can you take us through the web -- if we pull up the web say can you tell us how people can go about doing absolutely okay.
-- -- -- Well coming up but in the mean OK in the meantime you go to Teague -- he comes easy dot com that's OK I GGZ I dot com yet.
Is a super easy way to build apps what you need to do first step.
Is you create a project once you've created -- project yet you're basically doing two different pieces of work that one.
Peace is designing the user interface that is you're designing the buttons and the text and the book of -- at.
And -- But do not necessarily creating any functionality is not doing anything yet and the other -- -- The other piece is that you're creating services.
And those services.
Allow you to.
Do something like access product information -- a leg do best selling.
-- -- -- We've worked with a variety of companies on in app purchase solutions where the -- can happen either directly with a carrier.
Or we can also support.
Credit card or PayPal -- -- -- So so let's have a look -- the functions that hot and then there's one simple last step which is tying two together.
And we have a data mapping system that is simply is a a you create an arrow you -- one thing to the other thing you created narrow and suddenly you're all welcome -- so basically it's easy it's easy.
These -- I understand that and -- very good technology and it's not very is it.
And well there is a free plan -- users who want to just get started they can create one project for free.
And you committed up to three screens.
You can go for fifteen dollars a month had access to the tool.
Where you're creating up to three projects.
And it's detained if -- -- per project.
And then finally unlimited access is fifty dollars a month -- we also support collaboration among developers so multiple developers can work together.
When a single project or on a whole workspace with multiple projects.
And we -- -- of for professional developers which is our focus we see a lot of -- Like that.
So for the small small business users that that you're focusing on.
Typically the first step is understanding what your goals are what you're trying to accomplish yet from there.
You then 12 sets a budget and -- schedule and for women how you get this product out.
And there you want to identify just what to.
Typically you're looking at at what their.
The customer acquisition price to those who -- -- those.
Are some good tips there understanding what is your business offers making decisions based on mobile strategy and identifying a budget and a time frame.
-- John -- vice president of product management at exit Dell dot com creates too busy.
Thanks so much for that verbal -- mollify can do you guys can do it and tens of thousands of companies have.
Signed on since the beginning of the year.
Thank you so much for joining us we're gonna go to break right now and we will be back with the ways to.
Launcher on business with the lady who doesn't lines she launches the lady who lunches -- love it I will be back.
Hi everyone welcome back online Seaman -- and this is small business Wednesday let's take it out to San Francisco we have the founder of the still leak.
Joining us -- shot I Julianna thanks for coming on.
How are you do -- good morning TO.
OK -- the new -- your grade and mom -- Troy are an entrepreneur who is a mother and you decided to create some great products that you thought or miss seeing.
In the retail market for big products time.
Wait if -- yes.
Okay so to -- tell us about some of the really cool products.
We actually have a variety of range of different products when -- fire.
We're basically company that designs and manufactures modern innovative and safe products for baby and kids a -- products are designed.
-- our products are designed to meet the needs of both the mom and the child.
Some of the products that we have we have a range of products from baby bottles to sit because to -- there's.
To electric mail tremors stuck couples that -- changing that's a whole range of products and with the top selling product that we have which is our -- And what's unique about the bot is -- innovative -- technology that's really flexible and what you see is a lot of times kids drink from the baby where they're trying to -- Pacific cup.
They like to tilt and oftentimes the straw is affirms strong so it doesn't really moved to liquid which causes a lot of frustration for kids.
When this he could see it actually moves with the bottle.
-- that does sound so give me the how did you come up -- or use trying to negate your child says since -- the moment that created that the box.
You know it actually was my child she was about to -- about two at the time issues drinking from a -- cup.
A regular -- cut but I -- as she did was.
She tilted it unfortunately the lid was -- on their correctly and playing lately.
Drenched her again that was my aha moment -- like why don't sit because -- -- they can actually felt.
And actually be able to get the liquid so that was kind of -- -- moment act OK and -- gimme some of the other row ha moments I know one of your products is this duck suction mall yes what's that.
Well a lot of and this duck -- also there are a lot of -- -- -- in the marketplace today but one of the things that was lacking which we heard a lot from our retailers this.
They wanted to cut that and they wanted all of that would actually stick.
And stick strongly to the surface of the table and no.
We kind of -- that to heart and latins there it went to the drawing board and came up with the one that actually stuck to the table right it also has a deeper base.
So when the kids -- actually eating from it.
You're not it's not a -- -- where they're trying to learn how to push the food on to their -- they're not pushing it out of the ball.
Marrying creative came into stuck for the GPS that I used my drive there.
Where -- not called off the wind out okay what's the Monday.
The thing is electric -- Trevor and so a lot of new parents or even a second time parents have the experience of turning their babies males and end up.
-- a -- too deeply and so they.
Drop lie and so once that happens you arson politically completely nervous about -- -- Anna Nelson.
So what the -- says it's a cushion pat and it's electric -- had.
-- can slowly trim the -- -- and it's a very very quiet noise for the babies actually light the sensation.
And it takes the nervousness out of new parents from trimming their babies are definitely how much did that products now that you -- just the -- how much this.
This -- tells for thirty dollars okay and what about the stuck.
The stuck retails for eighteen dollars okay and -- box.
And the -- actually the six sounds we have and we tells a twelve dollars and then we have the -- -- announced that retails for fifteen.
And where -- consumers and our viewers out -- finds these products.
Where actually available -- specialty boutiques and around nationwide.
But you can also find us at places like -- -- diapers dot com and select whole foods stores as well as Amazon.
-- and I have to say I don't have children but these are good products and I have some baby showers to go to you and I think I might be buying some of your products.
Is all your daughter's name Andre and his.
It is actually it's -- combination of both my daughters it's the first two letters that Zoe is my first born and Lila -- myself very pretty very pretty and we have to talk about -- -- because you've called yourself a mom trip nor.
And you certainly -- Saddam I'm reading here that your company's about to hit the two million dollar mark with only six people on board congratulations.
That and we added -- -- it.
You know what is.
Sweat blood sweat and tears and now we definitely.
It's -- we start small and I think that's one of the beauty about our company is that we have been small we've grown organically.
We've actually been lucky and fortunate enough to experience about 150 to 200% year -- -- cells right I think part of the reason that why is because we are small where nimble we can actually focus.
And develop products that may be a 100%.
OK so I I understand drop hum moment and how you've made them into great products but how are you getting.
Your image out there how did you make that happen where -- Nordstrom would -- your products in their stores and people.
Are you saying -- is really media hours Aaliyah as almost -- every -- -- Having to do that what is.
You know what we first started we lunch at a trade show it's called ABC -- expelled -- so that's actually where we got out there to a lot of these specialty retailers and we.
Work really closely with our retailers we feel like they are the ones there are brand -- -- they're the ones helping us actually tell the story to the customers according to the -- groups.
Did you do anything different that you might -- wanted another company that you were a fan of you wanted to do follow in their footsteps or perhaps they're missing something -- you you know -- -- you compete.
You know and there are a lot of great companies out there and there's a lot they can learn from and so one of the things that we knew.
That we wanted to do is to create a very consistent brand and build a brand that was very trusted.
And so we knew they messaging had to be consistent and we worked a lot we work closely with PR.
Agencies to help us get the message out there through mommy blogs as well -- how long did it take you to get up and running how how long was that process.
Oh my gosh we actually came upon this idea and we launched within six months from.
And then it has taken us three to three and a half years to really get out there and get the word out.
And I'm so glad he said that because people think that immediately they have -- hum moment and they can have a successful business and it obviously take some time so what advice would you give.
Tell other entrepreneur -- out there.
You know what getting out of the starting -- is the first thing if you have an idea you have to just go for it don't over think it.
And then the other thing is that -- find the right partner with complementary skill sets I think that is really critical.
As well as finding someone that is just as passionate and committed as you are.
Julianna shot founder of his ill leave and the founder of the bot stuck and Busby among other things things for coming on into your day out there in San Francisco you check out the products at www.
Is Julie baby.
Thanks so much Julianna.
-- we're going to Victoria college and now how -- I could carry -- year -- lady who lunches that -- lady who lunches -- you know I -- am -- -- at that doesn't that mean you came up with that I take it.
I -- the -- okay.
So you're also an author and an entrepreneur and founder like -- said -- pleased to.
Who -- And he's -- on the help.
Just keep you help people to jump start up businesses rival we provide resources and connections for women this our presence is so -- -- with with women.
-- -- -- -- All for women actually sat -- -- we can enact them and we found that really the energy is contagious when you put women together who are all launching something doing something okay yes -- -- the guardian who.
-- small business research institute shows that over the next several years of by the years when he -- Women bosses woman onto the north and -- create up to five and a half million.
That's pretty interesting women have been launching businesses at twice the rate of man for some time now the bank and -- like over ten million Eminem businesses in the last well.
What we think -- kind of what we've seen in terms of trending.
Is that women want more freedom and flexibility in their lives so.
And when Iowa's starting ladies who -- I really did it out of necessity I had to I was -- is pregnant with my first child I have two little girls.
And I felt like how do I make us all work you know I really wanted to work I want addict can't keep moving forward.
But the corporate structure really wasn't serving means I got up and -- start this business.
And that's what we're seeing a lot of women doing it's almost like out of necessity to keep their lives moving forward because they want that flexibility and they think they can do it by having -- the national the natural evolution of things for the Internet we have so much -- Access to hear more women kind of fields from -- and beauty seeking easily launch a business.
On the Internet mostly I mean.
Yeah I depending on its trip certainly -- -- -- -- who we just with her baby exactly Harris fascinated by her story I mean it's.
Technology is this thing basically that has facilitated women starting their own business that snow.
You know we've been able to use technology our advantage to do that whether it's the Internet social media.
One of the things I lover -- and see -- silver which is this brand new technology tool that allows you -- run credit cards through your mobile device.
And see our silver and see our summer and in fact I just downloaded it today because it's an incredible.
Tool -- not only lets you do that are real time but it gives you all the data around your sales open your customer is.
Your employees -- -- -- to compare your data from one -- to act on -- -- you can run your business on the fly subsite.
Right gotcha sound so what are the tips that you would give snow all aspiring entrepreneurs out there right there so many of them right but here's OK so one thing that you said before which is so true which -- Taking time and I think you know as entrepreneurs were always rushing around and we reject everything ourselves -- trying to manage -- things.
It's really really important to step back right and get perspective because you're gonna have a problem every day -- -- says so.
In order to find solutions it's really important to kind of take time step back and think things through and kind of rushing in the making decisions I see that a lot that's one important -- okay.
The other thing is to really put systems in place so.
Whenever you find yourself doing the same thing over and over again and having to think it through the same way and re writing you know -- document but it's kind of semi similar content -- your game four.
That means it's an indicator that you need some systems.
I'm so if you can identify those -- Israel needs systems not just in your business but in your life so whether it's managing your children and putting systems in place can really really help ease stress it's also like common sense a little bit too it's like I have run into this problem every day right let me just take an extra two hours of my time and fix it.
First smoother and a function exactly there's a little more time up front -- that's worth it and a lot of parents had an assistant and -- so.
And then of course using technology and using the right technology so.
I love and see our silver a literally if you're gonna do one thing today would be download this app and register form right now because.
It will ease the stress and make it so much easier to run your business because it provides you with this real time data.
In addition to which it lets you keep in touch with -- customers so there's an email platform you can personalize that.
It sends welcome emails reminder -- announced your customers and it lets you know what they're interested in what they wanna receive music they say about.
So it is a thirty day free trial so proud of if you sign up today which is why I did it and you're one of the first 1000 to register you get it for 39 dollars a month for life had to find out about it so.
I was doing research I really was looking for something that I could use it would help me run mandated -- has -- so much of -- so many of our community.
People on our community.
Are you know -- reinventing the wheel and they don't really understand how to use -- their vision are spending their up late at night -- Reggie is.
So this is he scares a lot of people and scares me exactly this is a simple easy to use to -- it will it's a lifesaver and the other ones that you recommend so I recommend other tools to help with your wife management plane trip net dot com.
-- -- dot com and manages all your traps for you.
Pulls information right out of your -- if you want a nice.
Google apps is a great one because you can literally have all your documents share in the crowd you can share any information with.
Anybody that -- working with quite easily from anywhere.
And then I recommend things like tablet hotels -- Opentable.
Because those are things where you can really just started to get that information yourself you have to hire assistants to do all that.
He's great dinner reservation in two minutes it's you know you need to get a live your life -- your business -- -- -- -- it seems like apps have in many cases -- in the place of interns and personal assistants and just an added expense you know if you figure out where to -- I mean sometimes saying in my personal life if someone tells me about them that this is hopeful.
Who finds it -- -- what they told me you know he had emphysema polite easier exactly losing and he's an hour and and that's what we do a minute ladies artwork or constantly -- through those things and bringing it to our communities so.
Yeah exactly looking at your life as a hybrid for business and -- to -- -- -- business stand out.
That is a great question and the attack you know -- -- question are always trying to figure.
The first -- I tell people as.
You know be honest men develop an authentic voice around your business -- often times were struggling to try to figure out how to explain what we do.
If you can can clearly communicate what your business and is.
And you can relate it almost like in the story lines other people.
People trust you they want to buy from you that they may even carrier practice but if you're honest unbelievable and her passionate about what you do.
You really do stand out from the crowd so I always say you know work on your voice and develop an authentic voice.
The thing that you know that you want to do is to really over -- liver and by that I mean.
Go one step behind and it really shows when you can you know.
Give your customer your client just.
One little more thing that maybe somebody else -- -- -- so they ordered a pair of shoes from new throwing in a free pair of earrings throwing a discount.
Tell them you know -- and give them thirty days to you know to return it.
They're all kinds of little things like that that you can do again why I love and -- silver is it allows you to develop that relationship with customers where you can personalize and over deliver -- so again.
Using technology to your advantage -- to be able to over deliver -- you're not up all night doing it on yourself.
You know I have to say just in terms of my own personal experience my I have an issue with the major let's say retailers like a department store.
On the phone for hours if I called a smaller Internet.
The problem is immediately fixed and always left feeling like I'm so glad I aide gave -- my business and then.
They satisfied my problem and over delivered on the response and it's really just -- -- and and and honestly I mean people want to support entrepreneur -- has.
We've kind of passion I mean that's what we do we we love people who are dreaming an -- to kidding and making things happen it's inspiring and retreated well -- -- and it am creating sesno there competing with the bigger businesses that wanna give you that special attention and in many cases they do.
My brother has had chocolate bars made some he's saved some for man and it was funny the slogan on the top of -- -- -- -- the name of the company but where three college grads who couldn't get jobs.
We decided to make -- they just really -- didn't.
And that's an authentic stated that and that I -- and it really you know belliard -- you all of a sudden you can imagine and and you know really feel.
Yeah kind of an emotional connection with so.
Think you so months for -- nine today your website is ladies who launch dot com.
As well as your personal website Victoria college and dot com.
And Europe not there.
I -- -- thank you for Harry and and Sarah sonar dot com has briefing go to check out got a little.
Jacket cover Allen and another into dream that -- it let it look congratulations.
Thanks for coming on and I hope we were helpful in a small business sentenced Wednesday on Fox Business.
The business half hour of at coxnews dot com live thanks for chatting in sorry we didn't get to any of them today -- -- -- -- -- -- the question of the day it's a little bit late now but when -- began.
Do you think there is such hitting -- work life balance yes no or maybe.
And I mean he continued -- answers tomorrow but there is are -- related question of the day which we stole.
From yesterday I think guys coming up we have -- power play with -- make LA online cement any send me it's week.
-- -- FaceBook I try to answer everybody OK thanks guys I.
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