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The Green of ‘Fifty Shades of Grey’
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Seeking Arrangement founder Brandon Wade on the impact of the book “Fifty Shades of Grey” on the website’s membership.
- Duration 4:19
- Date Jul 20, 2012
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Seeking Arrangement founder Brandon Wade on the impact of the book “Fifty Shades of Grey” on the website’s membership.
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Loves that book series fifty shades of -- -- -- -- recently tweeted in my the only one who hasn't read it and I got fifty is the trades back -- it -- -- the only one -- hasn't read it.
Well my next guest Brandon wade is loving the series not because it's all titillating and exciting but he's the founder of seeking arrangement dot com this is a web -- For adults seeking quote mutually beneficial relationships.
You know what I mean.
-- -- Business -- -- good before but now the fifty shades of -- phenomenon is apparently making his business hot hot hot.
-- joins us now out of Fox Business exclusive from Las Vegas good to have you Brandon OK I need you to put a number.
On this fifty shades of gray -- how what's affected your business because we spoke what.
Nine months ago and you -- kind of just starting out and you know -- -- your sugar -- -- what they make on the site and how much they'd be willing to spend on the so called female sugar babies.
But now what.
Well we just did a quick survey to find out exactly how many people on the web -- are looking for a fifty states type of relationship.
A 186000.
Women.
Have been signed up on the web site looking for the -- real Christian grey and when it comes at a bottom line we expect that roughly two million dollar from a revenue this year.
Will be a direct result of this book.
-- -- Actually put up.
Dollar figure on how that book which you -- nothing to do with is helping your business yeah.
Yes we can I mean we noticed a few months ago that woods like fifty shades anesthesia steel -- grade at two main character for the bulk frank -- -- -- appeared people's profiles.
So we decided to us people who signed up this year.
How many of you have read the book an -- -- this looks like because of this -- roughly 13% of people are finding out right now.
Is coming to the web site and signing up it as a without a direct result of the boat and.
I didn't even have to lift a finger OK let me just say something about this book for the two of us out there apparently you haven't read it but.
What I understand they're -- they initially try to call -- mommy porn.
That it was first sort of married women who were looking for some excitement there but it's a trilogy.
It's kind of on nerve pain in a very sexually exciting way it's a story of desire about a college -- this -- -- Stasi gal.
And how she meets this businessman -- very wealthy but young and he has -- important need to control.
And I'm talking handcuffed type of control OK so now you you see that this can really do it but -- -- entrepreneur and you've you've launched a whole bunch of different sites.
We know what that phenomenons.
Just as soon as -- turn into big supernovas burn out.
I don't expect this to -- out in fact.
You know I expect the trying to go on.
Sugar daddy dating has been a taboo subject for a long time but this book is making -- trendy all of a sudden I mean.
You know him.
Your neighbors meeting -- your best friend -- it even among those meeting and everybody thinks it's cool to all of a sudden people are thinking.
Well you know what it's okay if for me to go out there and look for my own Christian -- of a sudden.
Okay I wanna ask -- a couple of business questions because the last time we talked you had to deal with Amazon you're listing through them.
At meaning you know you you would have them sort of as an opportunity word you could host -- -- them because in the month of June.
-- cloud server went down twice in use -- forget it I'm out.
Any chance you might kiss and make up with Amazon or do you have an alternative arrangement with somebody else.
Well we've actually taken our -- our website and moved at twelve service she'll locally in Las Vegas we're going to be hosting it into a different separate service.
Locations.
So we'll be using -- -- solution again we're looking at Google and few other providers but.
I'm done with easy to.
I'm definitely done without wow.
All right so you've made up very -- going public anytime soon because look today kayak which started as a small website now what public jumping 30%.
Well I'm not so sure I think you know we have looked at history of companies.
In the space that I men that have gone public they don't do too well yeah you know with the dating web sites perhaps you know keeping it at the private business and I don't cast counted -- the right way to go.
Jeff friend finder has had some trouble is a publicly traded entity brand -- good to see you thank you for joining us.
Thank you -- for having Brandon way that seeking arrangement founder on the fifty shades of gray -- we were calling officially fifty shades of green.
All these women looking for -- range.