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Chris and Robin Sorensen on how they made the career change from saving lives to feeding the public
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Over to Jacksonville Florida we have.
The co founders a firehouse subs Chris and Robin Sorensen -- joining us -- now hey guys.
The area whose Chris who is.
Who's -- -- us.
I don't think I can -- -- -- -- Pay here.
I hear very faint sound I'm afraid I might able to make it out I know your day -- That.
Keeps on another.
Just keep saying hello hello hello hello hello hello hello -- -- this is -- -- -- And -- the -- RA up guys so you were both fired is that correct.
We -- and then you decided to open your own business and become onto the nor is is that -- to cook so much in the firehouse.
Absolutely we -- up with a passion for food is beards and our parents and grandparents were great -- Also -- you know family business we grew up there I'm with the entrepreneur orders -- What we're doing the fire department you know -- -- -- little part of that on a daily basis when there is a camaraderie around -- table.
And we just a lot of passion and took it -- business.
-- given the firehouse subs any locations -- I -- here in New York maybe in New Jersey say no you have quite a few without.
32 states have firehouse subs -- -- Sure we have 519 left out right now -- almost eighteen year old company and a -- that we just opened last week.
-- saw their first store in the -- new York stock in buffalo.
-- that -- like that an hour to take a look at it.
Congratulations.
So say firehouse subs is different let's say Blimpie or subway.
With -- -- are well.
Yeah question we are bloated stimulus business and it comes out of -- quality -- reits and how we prepare.
We've seen all army -- those that were added it is a big party or.
Firemen and and -- I think we're at -- -- you get a lot for your money.
-- always Taylor hired your techniques.
Well I'd rather vote then creditors and no -- -- and Latin.
In this environment with a -- and technical it.
Definitely on the border.
And you -- and I had a there would be ridiculously out of there are we really -- -- -- -- opportunities presented rolled -- -- Behavior we are very output -- it at all though we have his passion for food.
When we opened fire outlook it was never about how well industry -- it back.
We -- never -- talked about it in.
-- -- a we just felt like he could do a better -- and our you know our competitors in Jacksonville media and I think we -- on the right thing but what about body was but there's a lot of we -- -- about -- and they work.
Yeah -- -- even more of his success story.
Considering that during the financial crisis he took a -- and what did you have to do to get back from that.
We did you know provide a portal to validate you really continue really -- steady growth.
We we started that a little step backwards with the economy -- -- the where else.
Are attributable Hollywood -- record that we probably -- they business.
Are you why didn't they just stop that particular -- of virtual who's really great.
I'd like -- -- -- if we dip down to about 565000.
Movie collateral saying.
Hired -- Zimmerman advertising and it really helped.
Trying to better way to talk about the attributes of -- outlaws and whenever -- hearing about what we do.
But they know there's felt that -- better -- it ended.
It was without their Kryptonite are moderately so -- outlook on the radio without -- settlement.
But it -- a matter of getting out here and then being heard vignette that quality that are important that we had this great area will be found.
And welcome to our -- otherwise.
He thought and blah blah they're really well.
-- -- that is the did step out.
In.
And now away from the rest of the -- Right and we were showing some pictures I think it was -- Italian sandwich in the brisket.
Love as well what are some your best sellers and then also how big are they they looked -- but I'm just looking at a picture how many inches arsenic.
Yeah one dollar -- blather on.
Also talk about and look out there are.
And that is -- -- were found in wheat market hasn't happened around eight else.
And other 812 it.
I had they're definitely are there's no question about that.
But you know and and that's it supplement boredom you know we made -- big change in the eighties he had literally -- neglected.
Through radio.
Today we stated that -- does that -- -- well.
-- -- 09 I think button and it has really done an incredible spray pattern clever -- Yeah well I can and I can tell -- -- -- in the family till.
There I'm driving -- the death owning -- wasn't me line Amarillo where other content and so how do you guys that run the business who does what.
Well right now never heal our products and loaded up brief we're here to go to that stopped.
Any really.
They have that it's -- -- and certainly it.
Yeah it just -- up on you a little bit here I always interested in that because I'm assuming you didn't have much in business background -- -- We did not -- -- -- -- -- your research in order to to set up this company -- an expanded so you've learned a lot of the process -- story had to seek advice from a lot of other people.
We did it.
Yeah we did we hired it would help you balance of people Michael's side Islam.
That commitment really help the the -- -- we're gonna go to certain our operators we understand the restaurant.
And we know how they're very qualified he got forgot about god and men and -- Dig it out but not so to speak you know -- -- it may.
More strategy -- direction of where we're at wrote there I'm out the best job.
But the qualifier we -- all marketing all the creative you know of course all the groups -- and noted that that we have not.
Approved it make it bit late this study ourselves.
It probably flooding the world Stewart and restaurant you know you'll -- that we he has had never had been very Turkey -- glorious -- there.
It is not limited if we yeah.
Okay thank you so much Grayson Robin Sorensen from firehouse subs for coming ninth.
I have to I have to try -- out and got to get myself closer one of -- allegations that they believe it and what.
And notices -- all right sounds great.
I thank you think you for coming on as head of the data handle.
