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Actress Eva Longoria and Frito-Lay chief marketing officer Ann Mukherjee on teaming up to create the next potato chip flavor.
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You very much -- if you can't have a great new snack -- listen up.
Might make -- cool million bucks it's all part of a new promotion by Frito-Lay and here to join us explain all freely chief marketing officer and -- good -- to shout and actress and former desperate housewife I gotta say Eva Longoria.
-- and they can even you don't need a lot of potato just leave -- at just zero I you know I don't have a sweet tooth I have assaulting two night I love tips.
And knots and -- I don't I'm not -- ever gravitate towards talk -- or anything like that's of this is my -- is whenever I have an off day on my diet that this is -- ago till 7 o'clock come together ladies PepsiCo calls you up and says hey you wanna judge potato chip contest the newest flavor.
That can't -- yet having.
Even as a part as much has been fantastic as you know she's a restaurant her herself she has a cookbook.
We wanted someone along with her chef Michael -- also up on the panel he they've brought a lot of notoriety does program already I don't see the commercial they are fantastic and it is fun but they're actually gonna be the one of the consumers when they come up with their big idea for a flavor they got to get -- -- Because she's gonna be when I -- she's tough on this -- top you know you're Texas girl and you're at Texas and yeah.
This girl -- -- -- judging yes it is you know it's so great is the stakes are so -- two million dollars and if you think about -- on my friends about it and that he'll be good flavor.
Catch up on and they -- we've got it and he'll be good flavor in Spain play and they -- we've got anything you can think -- they've already come up lets you gonna have to get really creative is the first time would you in the contest in the United States and it's a million.
Dollars that is life changing it's not a lifetime supply ablaze it's not only 1% of the profits from the sale which I'm fine tell whoever wins take that -- -- -- -- from business perspective now also n.'s been on the show.
For super ball I'm seem like an Eva Longoria PepsiCo Frito-Lay super -- -- an ironic.
You know have burned out half half I'm not happy that would be a lot of fun.
You also got a new really show I do got ready for love on NBC's and have been shooting man I'm producing and I'm not on it not posting it in just producing it.
-- -- -- -- match makers in kind of modern technology and how people -- dating today to find authentic matches.
And you're also out campaigning for the president -- one of the co chairs of has reelection campaign has -- how what your summer looks like forget saying.
Campaigning for the present every weekend.
And I mean this past week were in Texas to do great fund raiser in Texas.
New the most -- of a democratic.
Candidate taxes and down you know it's hard state for Democrats.
But that we didn't really great there and I go to Florida next again about another weekend so working -- Are you having fun working with PepsiCo obviously you know you've got your your -- fortune ABS you wait we RA you know -- -- business network and are -- active in the stock market you invest do you look to these -- your business friends of -- -- yes well done by -- now I guess I should because that's much with as they do with -- -- Spokesperson for Pepsi next as well and and this -- just you know it's funny because it was seen as a so grant Latinos are very brand loyal I don't eating -- islands.
You know a baby I'm -- -- -- violator -- and and so it's really nice to be part of it because they think.
Philanthropic clean PepsiCo and daily Pepsi has really done a lot of Hispanic community and that's really why I I I kind of look to.
Partner with them.
Interesting and I mean this literally a new way for you all to W done a user generated suitable -- have more.
Which are great the Sherry has that I mean -- -- -- cement of these people America cannot -- that they are creative and happy that goes back to why do you want consumers party your brand.
Because they're brilliant their creative when you love something.
You're gonna do it with more passion than anyone else out there so this notion of letting consumers participate with your brand.
What they're becoming a but the next flavor doing your advertising they want in because this is a brand they -- -- buy into.
And year end -- got a pop up store in Times Square area that's why does -- today announced right out of -- and -- of the contest go for so the contest ends October 6 they got to get all your submissions -- -- -- is gonna start judging -- -- -- -- February but have three finalists actually produced mostly was -- in market.
Let America eat them and the -- that.
America votes -- wins and gets the million -- OK any hence -- out there's -- your personal taste I mean.
-- -- -- -- -- -- -- -- -- -- I NIC deal I like his Bible as the hot sauce on my chips they can't be hot and -- -- -- -- on the chili chips that are mixed -- I like itself.
That would be.
Very -- very wise to make it hot you wanna win my vote.
All right well again busy summer -- -- -- -- like PepsiCo the contest is going yes and get ready for the super -- well afraid LA I'm very excited to see what you're gonna come up when I sometimes get a -- a commercial yeah I don't know I don't.
I think the commission.
And -- business -- but check this kind of access and I.
I don't lessons like cinematic idol and -- great to have -- on the donated some legacy -- think diabetic and they didn't FaceBook -- job in laying -- they wanna answer to submit it's really -- and really fun and -- that is many times as you -- else is easy chance -- -- that our -- -- -- very much good to have an estimate -- ended CNN and to see him all right we'll see you soon.
