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The Molecule Project owner Adam Ruhf on the business’ purification process for the New York City water it sells.
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So among other things New York City prides itself on its tap water it's delicious it's among the highest quality in the world and the best part is it's free it doesn't get much better than that.
What that one small business here in New York City called the molecule project is purifying and selling tap water.
But are people really gonna pay for sending they can get out of the -- for free joining me now is one of the owners the molecule project.
At a group Adam thanks for joining us having -- OK so as far as I'm concerned your business genius because you're basically bottling tap water.
And -- allowing it to people who were not that simple right.
-- be the first person to do that first come into that a lot of bottled water companies -- bottling tap water so.
But we don't like to think of our water is -- we it's.
Hyper filter down to pure molecule of water.
According to 2011.
DEP reports New York City tap water actually has a host of toxic chemicals there is pesticides herbicides.
Prescription drugs.
That -- -- this prescription drugs my water that's true must be really really small trees as well we feel like any Trace of any toxic chemical in our water supply is too much so what do you do do what you you're getting water out it out of the tap into easier -- -- -- in a lot of really tight race is new York water.
And -- what do you do to it and we're filtering it through seven stage filter.
It's a -- the F process of magnetic and catalytic process apparent to reverse osmosis.
A lot of technical I was very fancy right the end result is a very clean very safe very taste and pure water so would even come into your store.
All you are selling our bottles what -- like this that's it.
The whole entire -- well it's it's a little more than that -- were an environmentally.
And eco conscious business were really encouraging people to bring their own bottles at Anglia.
Yet -- keep talking encouraging people to bring their own bottles and refill and not to waste plastic and there are.
-- we're gonna be delivering.
To the east village on a trite salute to our carbon footprint low British financier bicycling around with your water that you got an -- -- curve right.
It's delicious I gotta tell you I don't think I'd maybe I just don't have -- refined how it is great yeah.
I'm also the person that -- in the rest try to -- tap what how would you describe the taste of your water does it have.
A clean finish anyway I think that -- -- clean and a quick finish.
I think it's bright and soft on the palate.
Yeah how much is across your business up and running -- that continues into the machine that filtering -- -- has about 25000 dollars a -- -- approximately gotta pay rent.
You have a couple employees.
But your your basic product is free -- its water the tap.
That's true with what we're -- missing an important element -- of our business which is we might be the first distorts who offer.
Custom vitamin mineral and all natural supplement infusions into the water.
That does -- fantastic do you have a lot of customers coming insofar what do people say when they walk -- -- they see you are trying to sell them tap what are.
Well it's not actually that you need to of people are buying plastic bottles of water every day right.
The bottled water -- -- unregulated.
BP A is being reached into the water and it's being shipped from around the world which is how much money -- got people coming -- -- I'm just trying to get a sense -- well we've only been open for six days so so I'll come back in a couple -- -- you know -- -- it's coming -- we appreciate -- -- let your business sense but I'll I'll be interested to see you do this in the meantime.
Can keep this is delicious your -- thank -- so much all right well here's.
