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RBC Capital Markets media analyst David Bank gives his outlook for opening of 'The Dark Knight Rises' and its possible impact on stocks.
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-- -- -- So the latest and the last -- -- movie it's -- to be hit at the box office this weekend cat bring in the big bucks for Warner Bros.
It can -- be Disney's avengers have box office.
David bank is media analysts at RBC capital markets he joins me now to weigh in.
Didn't -- the most important question first I heard that you -- last night was -- -- I did.
It was.
We know what's a little long for my taste okay it was a pretty awesome movie com.
As a lot darker you know kind of a different movie -- avengers was avengers I had no problem taking my seven year old to see.
This one not so much this is a much darker movie.
So if -- start current steered towards an older audience is that better at the box office or worse.
-- you know I think I think that this is such an incredibly well established franchise -- You know eat eat eat eat eat it's probably not as appropriate firsts for the six or seven year old audience but I don't think it's really gonna cost that much and I think it.
It ends up attracting up more more quadrant you know like where where something like avengers -- sort of fan boy beast.
This skews across all demos men women you know kids adults everybody's gonna wanna see this movie -- post to.
Yeah good and we can't possibly be the Blockbuster.
That it's been hyped up to be -- -- you hear about -- playing.
Around the clock you know there's only tickets left if you wanna go see it at 6 o'clock in the morning they're stepping that right now -- -- -- -- Movie tickets seems like a political debt to me.
There's a pretty good chance that this movie -- -- like 200 million dollars -- its you know its opening weekend which would be.
Which would be incredible that would have been you know couple years ago that's an incredible movie you let alone opening weekend so.
It really does look like this thing is gonna.
Is going to live up to the height and I would say one other thing too.
If this is -- yet not only successful.
Story for Warner Bros.
but it's a really successful story for legendary pictures.
Which is that million via co production partner in all the Batman franchises and they're really becoming.
You know more of a studio in themselves so this is really interest things.
And you want to take into account what exactly was paid to make this I mean obviously yeah they paid an absolute fortune to make you look at something like yeah magic might eat it which only cost seven million dollars make -- and they -- more than 26 -- their money.
On that so -- yeah spent a fortune on this how big of a hit does -- have to be to make it worthwhile.
-- the way you are shorthand for these kind of things is if you take 50%.
Of global box.
And it's greater than the negative -- -- because knowledge you have the production costs which in the case of bad man was you know something like 200 million dollars.
It costs a lot of money to market these movies I don't 150 million dollars is not and it is non and unrealistic number so.
At 50%.
Of global box office bomb.
Yeah you when when expenses are less than 50% of global box you next to -- -- Some believe that we don't we are not.
What's that you think they're gonna get there not Anderson that's -- absolutely are gonna get there OK do you think -- gonna -- on the line may.
Warner Bros.
could make money applicant Justice League franchise build this into big movie like avengers by -- -- and they have some great characters that Superman that's when -- -- -- I think -- Justice League kind of kind of project we -- is not only.
Would be profitable but I think is likely you know I think it's it's gonna take time to flesh out.
But if you're sitting -- Warner Bros.
which owns DC comics as -- to Disney and marvel you have to be looking at the success of the event.
Do you think I can unit do you think I can be -- I don't know I don't I don't know you'd think she's finally his her -- -- growing up from saint elsewhere it's a possible oh absolutely yeah things I like what is all right David -- come -- now we're gonna we're right on big you so much for coming on -- playing -- -- glad you enjoyed the movie.
We're gonna get a check for yeah.
He could pull off that costumes you be knocked out -- that they Asean's.
-- The wonderland look going now with the brown and I -- -- it's our wedding --
