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Stereotypes Bad for Advertising Campaigns?

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    Ray Proya of Ryno Productions on his ads showing puppets that resemble mob movie characters.

  • Duration 3:59
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And let's get to the bottom of this controversy over these com dealer hands we heard from you some of you are offended some of the things he -- -- folic.

Yesterday -- -- from the Italian American laid a hundred and you know he -- the ads will clearly playing on negative stereotypes about Italian Americans listen to what he said.

He is.

Absolutely delusional.

If he thinks that these don't refer to Italian Americans you put this in front of anyone that everyone the first thing -- think about -- time Americans.

Wise guys bottom being he calls at the -- -- music the F -- the New York Italian type accents he's delusional we try to convince -- it's not -- slash.

All right well now we -- joined by the man who made those ads -- -- Troy from a Ryan moved productions right.

Don't tell me you didn't target enough Italians you did didn't you.

The -- originally did.

What's really -- a huge cost all of it but the language that was used to do need.

That's what we -- thing called his Italian mafiosi don't tell me don't tell me if you in the target italics.

Though.

No I won't deny that a lot of people think -- kinds and I'm okay with that.

But the the ads themselves basically we're just wise guys in there -- New York accents monetize accents are we're it'll really would like to clear that part company.

So a lot of people were offended you know that -- Now I don't mom -- and I would tell you I don't think so.

They've run for three years in millions of households from from Alaska to Florida and it wasn't until this month and are under -- -- one complaint from what I understand from Florida that a lot of people were all of a sudden offended I just it just can't believe that you'll gonna tell me.

That you didn't make these characters to look like stereotypical Italians now come on so I want certainly I think still got a looks like -- -- I have types of data lately that.

His very funny by the way if you -- you know -- is that.

It -- it did tell mr.

-- it was rock you -- delusional.

If you are telling now that you ask that you didn't target Italians you know it'd.

Well let's just say it is the I greater reverence to the most famous gangster movie in America which -- be -- -- -- right.

With a little horse had been rising short of that I are really don't know world -- could say hey these are all Italians are really down.

Guys I was Mitt mister Jefferson the -- -- commercial using me didn't you.

Can we plan this -- Still books too -- school.

Is overall bids.

She'll still -- long do you drawing sobriety program.

Boston three yeah.

And slipped and renewal -- -- place just won't get much -- -- -- wants bullish case.

Google -- just don't know but October trying to get a couple chuckles -- -- -- all of my.

-- -- the good book -- can't speak cult like.

Departments.

-- Look there was a -- policy think British -- -- and I thought it -- saying only.

But only did we just take off my acts and he didn't stereotype me as being cold -- small sure -- cold fish englishman so I'm not offended okay.

Yeah -- great I I wanted to thank the Steve Van Zandt who do the voices for the puppets he also that -- -- so.

That's just the whole point of -- they're puppets that could be anything and I think they're pretty funny.

Geithner is Steve did you say Steve -- and yes -- that's not only not be not be same Steve Van -- that was.

Played -- in The Sopranos.

What's the van -- a comedian who lives in -- -- York -- by the way I think you've done very well with these ads.

You done very well because you come on programs like this in these ads go all across the country all over again and you have to -- -- -- and that's what you've done congratulations.

We make some long.

Oh absolutely.

I knew you would have food.

Pay rate -- out what a pleasure thanks for joining us so we'll see you again on those ads and facts a making that one about may icon like that might use -- -- -- -- -- --