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Bill Price, Owner of Classic Wine, explains his journey from a founder of one of the largest private equity firms to owner and investor of several wi...
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Hey it's Wednesday snow we must become an outline and Tracy -- and it's got a line with me at least for a little bit.
It's really cool guest next was actually like in my world -- America believe it or not and decided to pursue the one thing -- loved.
Bill Price owner of classic winds -- this now -- -- bill I'm so glad that you're here because.
You took some -- in that was I guess a hobby a long way and you kind of said I'm gonna do this full time you co founded.
TBG capital which was originally Texas Pacific group.
And you did what you need to -- that.
Well it was a it was written EG you know our senior.
You know there's -- and leverage slow.
And I.
Some people might not know that the church.
I have always loved them why did.
Well.
We require -- -- her -- only five years.
-- change -- times -- money itself.
I sounded nice combination of -- -- -- -- attractive could also be works are really not tax product.
-- or.
I -- one of the things that was so interesting your.
Notes and is that now you work with people that truly love what they do leg nobody.
Nobody downtown -- -- says.
You gotta see this spread -- right it's the coolest thing ever -- nobody said that but yet.
I'm sure you -- people in the -- world every day that say you did got a taste and I want.
Oh absolutely.
And people can even remember what what was the first Y yeah.
I don't like oh really not set -- what got something special -- wanna be Associated Press the great thing about it is that the it you know -- media in Europe and out of what are what are what are we use -- -- very jealous acted to -- did you then go to -- they've been Kraft group which now is basically doing wine.
Acquisitions.
He.
-- I didn't coupled acquisitions.
-- -- cheap bet where -- -- the Citigroup RT EG capital to.
And a few important former partners she's got -- -- littered deal.
Does it we don't know usual was this so I'm now I'm always six six separate why -- arts.
-- -- How do this you know there's like that -- joke -- if you want to lose a million via vineyard area was something like that I mean it's it it -- It's DAX and really -- -- to start to see profits sitting you have six different vineyards basically going on now.
How do you manage all that and make money at the same time.
Well it is that it -- -- not let any days there's been a good strategy and -- All its.
Eight I think focus -- -- -- -- -- deal premium markets.
And yeah market what what you need to do you know wanted to -- would you.
You don't have a winemaker.
Gary g.'s property produces just integrators and -- -- -- -- You know there there's over 3000 workers West Coast California.
And nobody needs another what is going to be records.
-- -- -- So.
The high end though it didn't we see that kind of slip off during their recession people kind of -- I don't mean they stopped drinking -- but they drank less thinks they drank less expensive wines right.
That's right you know quest -- trek character you know people say oh my god -- that you're not just -- Unless they're not -- stuff chancellor well.
You know we're gonna lead others yeah its but.
The so you know -- the -- little beautiful sight.
So really hit us in.
And I keep out kids.
But in 2011.
-- -- -- here they're this year it is.
Investors really we've got a couple -- -- -- engine.
Constrain supply -- actually been helpful two you get -- -- any excess inventory out of the market.
Stand.
I think they'll -- the coming year.
These millions -- saying -- because you know there's.
Much like you know any hobby that you try to make money nine you're coming out of from a business active within a business acumen.
We'll -- -- gives you -- opportunity to succeed.
Because as you said 3000 different winds out there how do you differentiate yourself just in California alone how to differentiate yourself.
It's yet really got -- -- starting with the rate that means you can you can make a good -- with with the average grade which.
Which generally great wine with that restricts the -- have -- No would be.
You very specific site that really talking about a limited number eighty who's at all California.
Additional concerns and global -- -- -- didn't need to wind maker will understand that I didn't hadn't what did you move up type what you want very still didn't -- -- -- me in terms.
-- -- great starter on all levels but over into the labor and not and the white -- about that but Asia pretty fierce.
-- to -- into the great restaurant that you -- don't need another.
Little room break in partnership is creating completely.
So is that why you you moved onto your most recent and it -- three sticks.
Because that seems to need to be like at a pretty personal venture for you.
Asks -- why don't give a lecture you -- it called.
Don't put your name on another secret that you're looking into why do those sites.
I'm good.
It definitely did a little or no I'm Nick Edwards that we treat it going -- and why he felt.
We didn't -- sort of my personal stamp on the Internet at least they wiring which I try to make.
Why did well personal for me so it's my television I have.
Some terrific partners gates and also neighborhood that they had to source think would literally in here which which is one of the world's great -- And you working with Gavin it's Gavin -- I'm not going to Gavin town and he was one of Forbes thirty under thirty and food and wine I -- he's only 26 years old.
Yeah that's cool area and I look at it is estimated that 2009 that you -- -- Around -- Yeah it.
Should Canada Japanese tremendously talented winemaker.
I don't branch candidate -- We're collaborating on -- to ensure that I just did you know -- bring together will be producing.
Do you know the great white down there about the -- this ego and and in this area to area.
It's coming our.
So what what -- -- trends are you seeing in the -- industry these days.
Yeah relative to talk about -- and -- -- that's what they're sort of long term cycles and why -- that spends its biggest want -- higher quality equality why do you make around the world debates its so much higher than it was even 1520 years ago talks so that's sort of an article on macro trend yeah.
You know these style that is trends -- shorter term so right now a lot of people think -- won't lower alcohol wanted.
Yesterday -- why -- you what is greater risk stated he would make it better food wine standard that it would be like slightly wanna deviate more actually.
With -- pinnacle of course the little girl -- really -- The -- like right now -- And in your little world look tragic he -- excited about right now.
It's.
-- -- Tremendously excited about 2012 corporate not envelopes.
Yeah -- greater growing war did you start with a 100% potential at the beginning of the year that big -- It together at a Angela dirtier.
-- -- -- happy so or politically.
Either bill being out there watching the greatest.
Amid full potential -- look at and so far like 2012 going to be absolutely extraordinary year -- -- rates.
That is really it's now you know the one thing I ask -- on -- ignores -- asking too is.
When you know it was time to leave the comforts of AT PG you know you're get a paycheck you're you're in a pretty secure business to take a risk.
And go out and do something eleven means you sock money away -- when you know was right to Sam doing this a full full full steam ahead.
Such as -- And that's very good question.
But it would yeah it would work we're both saying yet that I've made enough money that it it continued to work okay -- Air Canada what do you do -- -- the why didn't do something hello it's Edwards did you know fifteen years have been the big -- worldwide didn't that we forward I was traveling you know internationally.
Twenty to thirty god gear and -- that they could schools.
Yeah you I would -- ready to replay I was ready for a change yet it didn't really exciting.
You've been working with this sort of artistic.
People with a different yeah -- -- Don't challenges yeah.
It is that it has -- -- phenomenal -- native people staple I'll be happy.
While argument that -- you -- 2008 subject to.
Really it was more.
My personal.
My personal agenda what I wanted to -- Yeah.
Yeah in my life.
It was good timing and it's not so bad that your office the -- vineyard.
You know people are looking for your lines where should they go -- a website didn't give us.
Absolutely.
-- incorporated.
There -- but I did -- -- blood through.
Real quick Hitler.
-- outstanding Chardonnay comfortable -- -- -- -- sought after you know large in the world.
Gary Farrell what -- the original Russian river winery.
-- tell -- outstanding after the bell and cabernet.
Had -- I don't read this project the general wanted web -- but I -- -- at least get a fairly well I don't think I wanted to be curious at all and it looked pretty you quite cheap and it projects.
Yeah you know maybe I don't we've got a website I just yet.
I'll -- and I've had decades to Chardonnay and it's awesome.
Bill I can't they give her an -- vehement hasn't taken a time to talk and share your story I think it's really inspiring people need to hear this kinda -- Bill Price owner of classic lines.
Out sunny California thank you so much -- Absolutely great that you have agreed that.
-- -- -- -- -- good staff when your offices outside and get to walk in the fields and call that a meeting.
Matching.
-- It's good for me -- scenic city got a glass of --
