This transcript is automatically generated
The race for president taking an -- turn the Obama campaign accusing governor Romney of committing up money.
And lying to voters about his time at Bain Capital.
Joining us now to psychoanalyze.
Everyone involved in this sorry episode.
Present president Obama's campaign that Romney campaign doctor Jeff regard -- psychologist assistant clinical professor of -- knowledge of osteopathic medicine.
And psychiatrist doctor Gail -- good to have you with a great thank you well.
We've got a lot to cover here so let's just get started with.
He has the Obama campaign -- -- -- I don't know whether they've gone -- I I know they're fighting for their lives and they wanna make sure war.
That the message gets out there you heard President Obama talk about the biggest mistake.
That he ever made was trying to get the policy right but not really telling the story and now you better believe they are going to tell that story.
Every nook and cranny of that story and just try to get their point across in every way possible.
What do you expect.
I think that while on the surface Americans say you know we're sick of hearing negative negative everything they saying that.
Studies shown it's not really true.
Now with consciously they're -- -- that but unconsciously they hear the message and it does Alter opinion -- using words like felony which is highly loaded.
Does is it it it strikes us in a way where we feel disgust.
And that will of sacked.
-- it gets -- out and and even if they don't believe what they're hearing the fact that it causes any doubt whatsoever.
Bingo you win that point -- Or percentage of the folks do you think listening to us right now or are reading their newspapers watch and other broadcast heaven forbid.
You know would would.
Be unaware of the fact that this president -- his campaign -- perfectly aware that there was no felony that the charges been debunked by left wing news organizations.
Is this kind of -- bulky and vicious theater frankly.
Isn't really -- Actor.
It's it's played on both sides and it is affected the goal -- political strategist knows that psychologically the goal.
Is -- you enhance your positive in the -- And try to create a negative image for the other and both sides are going to do that because in fact that's what effective what's affected.
They're trying to go for the independent voter and it's true that both positive and negative messaging.
Unconsciously affects those independent voters what do.
As -- cover like this Bloomberg business week magazine I mean that.
That is extremely.
-- -- to me it's utterly disgusting that I would do it it's it is also by the way gutless because they would never do it.
With the Jewish religion they would never dirt with a Catholic religion.
Well I I think what they're trying to do is get a couple of messages across this is not just about the Mormon Church but I think in some ways they're making big sports governor Romney.
Around the issue of Bain Capital and so on.
And so I think a lot of people see this a lot of people who -- real thinkers may think that this is disgusting.
And in fact it may end up turning off a lot of people adopt -- is correct as long as you have something that is putting some doubt in people's mind he trying to make those points.
As much as people may be turned off -- listening to it because it is exciting it does get the endorphins going because it's something that's controversial.
An -- -- Q following up with your your point are they in the idea that.
Governor Romney goes on the -- today talking about we you know.
-- control of your team their President Obama we're going to have a civil conversation.
When nearly everyone I personally would I don't wanna hear about you know -- goody two issues approach from either one of these guys why do wanna hear is honest intelligent.
Analysis of the issues and proposals from them to do of those issues and I want some guts demonstrated by both of them.
I can't stand any of this sort of if forgive the expression metro sexual neutrality that is starting to.
And I'm like you're alone so actually -- Republicans have been much better that got its -- the you know we're gonna take a strong stance when it come out swinging.
That's have have not actually so good at that they've been sort of like you know were more mart -- more logical here wanna be more civil here.
-- hasn't worked so well often so when.
Obama says some degree I having.
Being great -- communication nothing really Alapont stories he's -- -- it's a story and partially what -- needed this was evident in the early years is.
-- exactly what you're saying to come out swinging to have more guts to be more and the rest of this story because the fact is that that's what's on ten and that's.
And that's a couple of short -- that's what people looking for -- absolutely right Lou.
With governor Romney he's taking a very soft approach and I think a lot of people a lot of Republicans are saying wait a minute.
We want you to foretell what's gonna happen when these debates begin and just saying let's take a very yes sensitive -- civil approach.
It -- -- so governor Romney have to listen to some of those folks and step it up a bit.
Very quickly because classrooms.
Is it time for governor Romney -- just get a little ticked off.
Ticked off does work if it works on both sides and and both sides benefit -- -- -- may have to change the mommy jeans but we'll talk about that another time the -- They don't know about the mommy jeans -- governor Romney's got to Wear something a little tighter.
Make -- a little bit stronger a little bit -- not just physically but psychologically to.
War without accounts whole -- of governor -- I say thank you to doctor -- a -- -- doctors are -- thank you very much anymore yeah we appreciate it.