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Apple Risks Losing Sales Over EPEAT Flap

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  • Description

    FBN's Shibani Joshi explains why Apple may be foregoing the EPEAT process.

  • Duration 1:47
  • Date

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This transcript is automatically generated

Thank you actually think he should.

-- apple is upsetting the environmental crowd.

Shibani Joshi has the here's what we're talking about we're talking about the electronic product environmental assessment to -- don't know what that is don't worry it's called that we're in the industry EP.

And that it's it was it this industry group announced over the weekend that apple wouldn't be submitting its Mac computer lines.

For this green level certification.

Because of the inclusion of our Retina Display that makes it essentially an eligible for this type of green certificate -- taking a look at the steps that are required for this EP seal of approval.

You may understand why apple made before going as you -- you things such as.

Verifying the materials used the amount of energy that you conserve even complying with their packaging.

Standards.

Lot of steps here but -- choice is already coming with some major backlash for example.

The city of San Francisco already telling -- CIO journal that they will not be able to purchase any -- our products.

Because they are mandated by green products.

With city finds that all have they -- -- certification.

This is not the only sort of municipality that will be impacted back in 2007.

President George Bush actually signed a decree an executive order requiring federal agencies to didn't do the exact same thing.

And it's not just -- government agencies that will be refraining it's also corporate America -- -- -- the company's.

-- are also mandated sort of internally to bite EP products they are.

Ford HSBC bank Kaiser Permanente so this is a -- decision with the green issue it's all jumbled into one share option -- -- gesture or canister in his.

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