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Phil Cordell, Global Head of The Hampton Brand for Hilton Worldwide, on current business, advertising, and plans to expand.
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What did Christ.
2000 locations within the next two years so what's behind the growth and exactly where all the expanding.
Joining us his -- Phil Cordell -- the global head of how some brand he's -- and the last police questions.
So business is pretty good but this is good we're optimistic you know over the past few years industries had a challenging period -- economically we're holding.
Airpwn more selling more rooms than ever and revenues are growing -- we're actually able to help create more jobs so we're optimistic for recovery.
It's seeing now there's lodging industry tracker saying that revenue per room would shrink in the second half of the year you're not seeing that.
I know revenue per available room which is a -- industry statistic is forecasted to grow through the remainder of the year.
So we're we're positive.
Summer travel trends are good.
The decline -- gasoline prices has had some positive impact on travelers especially family travelers who are choosing to make more we can troops in terms -- families.
So we're optimistic about the other someone falling it.
-- people how he had to change your approach with social media and everyone now a growing number of people.
Making reservations with mobile -- -- that change your approach had -- great question you know I think some customers are always driven first by value but today they're much more savvy than -- -- making -- -- decisions because they can have.
Every piece of information at their fingertips possible so it's required that every piece of information posts online -- -- photographs rights etc.
Really be fully transparent the consumer so they're able to see what's there otherwise thing is that initial costs of appetizing.
I'm it's the just it's a refocus of advertising and other -- street shut down a different way with the -- that.
It's a really crowded space -- that -- level hotel room but yet -- expanding looking to looking to add another 2000 hotels and headed did.
I'm not you know Hampton is in -- segment that is somewhat crowded that I think we've always focused on delivering the basics that a step above expectations.
You know small examples a few years ago we recognize the guest -- from bad no one wanted to touch the bedspread so we -- -- the bed spreads -- everything that's on the -- -- freshly laundered drug you don't wanna pick it up other corners room with some young people about a year and a half ago reminded us that with the proliferation of electronic.
Tools that we carry today devices.
There were no outlets in the room had to move the bed the mattress to get the -- that we had now -- -- for power so I think it's all about kind of understanding in listening to -- needs to -- the basics just to step on free Wi-Fi.
And free Black Friday got a free breakfast ways could have excellent waffles couldn't quite -- -- Affiliate talking my language but the thing to do so much for being here appreciate it absolutely thing.
