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Former Pepsi-Cola CEO Dawn Hudson on efforts in places such as New York City to regulate soda because of the obesity epidemic.
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-- -- on the very same days.
Had a million don't market's going on in Manhattan did a lot of New Yorkers more than a lot ticked off would New York mayor.
Michael Bloomberg's crack down on super size sugary sodas.
They say he should his butt out but could and should the same be said of all of authorities judging the virtues of any snack -- -- -- who better to ask.
-- Mexico the North American CEO dawn Hudson.
Now vice chairmen of the Parthenon group been consistently -- -- Forbes as among the most powerful women on the planet.
Ms.
-- good to have you thank you.
Thanks now what do you make first -- whether the you know that the beverage.
Push in Manhattan and then -- to crack down on -- -- the International Olympic Committee what's going on.
Brown -- by.
You have people have good intentions we seriously have an issue around obesity.
But this is not -- to work and I just don't think it's right.
People need to learn to make their own choices -- -- make smarter choices and -- have more availability of -- choice.
But legislating them and telling them what to do it's not gonna work.
And where does it then what's the tip of the iceberg.
Now I've got -- -- and I have a birthday and I got a piece -- cake and then some is that it can't have a second basic cake sorry.
Just data no I don't -- an act I do wonder it may get the response I hear from a lot of these politicians.
And other do gooders for want of a better -- term is that.
Well we've given people the opportunity make choices they don't make the right choices so now we have to step in and make -- -- because of this obesity epidemic.
Is costing us a bundle.
Well you know the obesity epidemic in the cause of that is very complex -- the solutions going to be complex and I think it is gonna take a partnership between government business health care providers.
But legislating them I mean even -- sixty announces a -- let's look at soda for a second.
People are not drinking as much -- they used to it I think it's about 7% of people's diet sugary drinks.
But it's declined over 12% last ten years during a time when obesity has risen.
People have access to many more healthy foods and I think the food industry in the beverage industry is working very hard to offer options.
But it's behavior modification of people learning to make the right choices and educating them.
I believe in the end is going to be successful I think the thought that you can legislate won't be -- and and frankly I I just find it to be.
This country was built on freedom of choice.
Not legislating what you can and can't do in Big Brother looking over your shoulder the whole time.
That's very well put but nevertheless they -- and maybe harking back to your days of that the PepsiCo of course.
-- Minnesota you're you've got a target if you're if you're -- not a targeted view.
Makes elicits hamburgers your target I guess I'd want to know where you think events or does it.
Well I think that's -- -- it doesn't -- but let me talk about hamburgers hamburgers or grilled.
They actually are pretty good source approach came.
I mean it you know what everything is about choice and balanced life I've certainly learned that I diet the hard way I worked so hard -- lost my pounds last fall I've kept it off.
And I kept it off not by denying myself everything in fact.
I had a client Weight Watchers is really proven that.
Denial doesn't work -- in fact what works -- teaching people to make the right choices and the right balance and quantity.
And frankly making sure that everybody has access to information and choice and there's there's a fact today the -- of the -- parts of the population in urban senators who have maybe the greatest risk and issues in dealing with obesity actually have -- -- choices in the stores they shot them.
That is very well you know very well -- resides -- very good having you.
Nice to have saved bear -- -- -- now very dawn Hudson in Boston.
