You're watching...
Imax CEO Rich Gelfond on why despite the higher price of the 3D movies they are an “affordable luxury.”
Also in this playlist...
Auto-advance: ON
Auto-advance
This transcript is automatically generated
Where people also stating that the movie is spending more than two billion bucks at the box office so far this summer.
Now on pays for the biggest summer ever efforts -- A tidy 63 million some actors not to Saturday before a weekend and since it's Tuesday night Independence Day -- debut.
And -- shabby at all 137 -- robots.
340.
Million dollars worldwide and when you consider that 40% of that can be a price here 3-D ticket -- The large number of those that you IMAX theatre vote no wonder -- CEO -- scalp on.
Is feeling like a super -- himself rich of course dressing down in his citizen close today.
But these -- some good numbers that they all right sorry I left the custom home -- an unaudited -- Most people -- happier about the -- of uncle we'd get about 24 million dollars on through the weekend and increasingly -- a bigger and bigger part.
The worldwide box office so it was a good experience they had a reboot the franchise this time new director new stars and I think.
From the numbers they did a very good job what did you think of that of the spending and -- -- -- -- I don't know -- stupid.
-- I thought it was good really don't have would tell you have it I'd probably say I did not odd that the actress who plays the girlfriend -- and and -- beautiful girl.
She -- or yes the skimpy -- stress working at.
You know.
And advanced facility -- facility.
I'm to tell the truth I didn't think about virulently nailed -- -- you don't like at a you know I looked at it from your screen was so big got a chance to check that out.
I looked at it more from you know audience point of view and I thought.
Too Smart to his -- she was young.
I thought you know this fighting terror on also was work he's -- yet but they Huntington.
But and I thought despite a character was kind of engaging I think even more than Tobey Maguire -- he was an extended until VA kind of looked the part of his arsenal temporary that the response.
But people will pay the extra to see an event film I think my exists.
And -- nine acts theater.
-- non event films will they or what have you noticed I agree with that I think it is easier to get people to pay pay a premium for an event film.
The one of the things we've done -- is gone away a little bit from family animation.
Because I think if you looked at 3-D animation and you've got to take two or three kids a lot of money in these economic times to pay the extra.
But I think if it's a fan boy kind of movie you're just -- with a friend -- the data -- your spouse.
The extra money is fun especially in this environment right you might cut out of vacation.
You might cut out an excellent Italian Americans are not cutting and go to the movies.
Doesn't appear that was well that's what I mean Billiton affordable luxury.
-- could adult a couple of dumb questions about IMAX etiquette I wanna ask you another C so let everyone knows and they go to nymex -- -- congress to the middle.
But I find the screen so -- you could really sit anywhere so the guy who would there might be twenty empty seats any insists on sitting next to me.
Can I tell -- next time you'll get just as good -- -- sitting on the -- far from me.
You could tell -- that but it probably wouldn't be honest if you told -- that keeps it in the middle I do sit in the you do the seats you don't ever sit on the under -- loser or no every -- C.
Is excellent that's better than the traditional experience that I mean -- -- gratitude to the middle and then -- all these seats on the side not you know depending on the film of course.
And you feel like saying.
Chill -- the screen is the size of most people's.
Buildings.
With you it's such an immersive experience and the thing about -- -- you want to shop you wanna local all over it.
And if you're in the side you kind of shopping and the other -- when you look on the other side.
We're near the middle you get to shop the whole stores in Iraq veteran reason why weren't there any warnings in IMAX -- -- theaters in general that Spiderman was over two hours and what sixteen minutes.
And people stupidly going on with large sodas could be -- -- -- you know you'd have to ask America.
Not about it I was okay were that it went into a heated debate you're gonna -- the -- with the Batman movie when it comes -- in the Dark Knight rises is about two hours and forty minutes.
-- minutes to hours and forty minutes fantastic and over half about half of it.
Was filmed with a IMAX cameras so you'll see the aspect ratio rice ran that I -- he get 40% more contents for the same money.
And by the way it's not bad for you there's no sugar and okay -- there is that.
Real quickly your thought on super heroes and having complex it's.
You watch these movies I figure superhero you shouldn't have any issues.
But -- will do when you make of do you mean movie complexes now just had to pull out my date they have psychological issues and I need your superhero pay dirt.
This -- but it love it will be the CEO and knowing we have no issues like general literally -- -- -- -- -- -- great stuff rich -- thank you for answering these probing.
Questions people want to know this stuff and -- -- He's doing something right -- is on fire he's behind --
