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Emerald Partners CEO Fraser Seitel on whether the International Olympic Committee should end sponsorships by companies such as McDonald’s that are c...
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I think probably if you recently -- flooded finishes building largest McDonald's in the world.
The International Olympic Committee is debating whether the fast food giant should be part of the games of all.
Obesity rates are skyrocketing.
-- you wonder the notoriously unhealthy fast food chain.
Is the best role model to spots of the games IOC president -- -- says allowing them to remain sponsors was.
Quote.
Easy decision.
But -- four -- sponsorship contract goes for a hundred million dollars.
So basically just -- the cashing -- -- Olympics afford to lose that money with me now the author of rethinking reputation.
He our marketing expert.
Frazier -- -- thank you so much is it.
I tell us an insight on the rouge JO.
We are indicating that affect and I pronounces -- last name well.
Either way right he signed an eight year contract with McDonald's you know it extending their sponsorship which have been going on for about 36 years no sooner was -- -- -- in the contract.
But -- comes -- makes a whole bunch of noise about.
You know well we don't know if they should really be a part of the gains with the obesity epidemic out their ridiculous.
It's in them policies -- -- -- hypocrisy but it's typical for the International Olympic Committee.
McDonald's has been -- sponsor for 36 years.
They kick in as an entry fee a hundred million dollars their -- -- is probably.
Four times that much.
They've got four restaurants in the London village including the largest one in the world which could see 15100 people including the largest one in the world.
In addition to which McDonald's -- tried to have healthy menus and so on health magazine.
Has has selected McDonald's is one of their can -- Healthiest -- I asked over the franchises.
Well because of the salads because of the wraps and so on so what does this knucklehead.
Rouge -- rouge -- do.
They re up for eight years mcdonalds does and he -- them.
Now let me understand the basic point is say that the healthiest of the fast foods but you know that's like you know what whatever you know -- the dirty shirt clean shirt hamper whatever you -- -- and it's kind of ridiculous because it is.
It is not healthy we do you -- obesity problem in this country.
But the sheer hypocrisy of the Olympic Committee taking the money and -- coming out saying something.
You why feel why didn't think you'll likely have to do this and some are saying it's sort of anti American they have -- Do -- because what you said there's an obesity problem in Britain.
The Green Party in Britain has made a real stink about Coca Cola's sponsorship and McDonald's spot.
-- -- Cadbury chocolate because that's an English company Tencent.
-- that that is also sponsor of the Olympic Games I think that's not super -- -- at a government's diet chocolate Perez but I think not -- -- Well the good but the but -- the Green Party and the environmentalists and and the anti obesity -- so on.
Gets -- after the Olympic Committee the IOC has a propensity for incompetent public relations through the year.
Do you think does mcdonalds I mean due date is there any -- back to be Olympic Committee has spent a ton of money -- they only care about getting their message out there.
Where did -- did they risk McDonald's getting mad.
And -- not spending as much money that ultimately throwing up -- arms and saying you know there's a lot of other things have to be sponsoring and doing with this money is there risks to the Olympic Committee.
There there there -- five billion viewers from the 2008.
Beijing Games so McDonald's gets a lot of promotion out -- -- And did they sell 81 billion dollars worth of product a year.
If McDonald's is Smart.
They'll pass it off they'll dismiss it they'll say let this guy is posturing for the locals.
Let's go on let's continue to support our and and once again.
They do sponsor.
Trying to sponsor healthy menus and -- -- say if they're Smart women which McDonald's.
It is -- as opposed to the IOC mcdonalds and say you know what let ago.
A lot of competition -- mean what if something -- McDonald's walked away and said you know we don't like to be treated this way after responding -- money.
-- it's a good question and this is a big ticket -- this is a hundred million dollars to re up to start with.
So they spend 900000600.
Million.
To get into this so so you have Coke.
And Pepsi and Cadbury maybe mcdonalds certainly but very few companies around the world can do it -- really -- whole -- sort of stepping up and filling that gap.
When they -- McDonald's out of there a year -- over the done lately none -- -- -- but.
-- so much front conversation.
