You're watching...
FBN's Shibani Joshi on Facebook launching a mobile ad feature that will track what apps members use on their smartphones.
Also in this playlist...
Auto-advance: ON
Auto-advance
This transcript is automatically generated
It was always -- like.
Meantime FaceBook and advertisers are planning a new way to target users.
Through their mobile apps spots let's get to that now estimate for the president Shibani Joshi on check with the details is about -- hi guys I know are waiting for the president but dies suddenly no FaceBook share is in the spotlight today basically what FaceBook is looking to deal.
Is make money off of your access to the web site on mobile phones not something investors.
FaceBook have been waiting eagerly for as you all well know that he IPO didn't get off to a good start in shares are down about.
Seventeen -- per -- since the IPO they are up today however on this Wall Street Journal report.
That FaceBook is considering a new type of mobile advertising based on apps downloaded and activities on acts.
Now as far is that privacy concerns go a lot of privacy watchers are certainly on guard for this is is a major departure for FaceBook.
Which online.
Only serves you at.
Ads when you -- dinner may you light -- -- page like Coca-Cola went majoring in -- General Motors FaceBook page.
This requires -- to happen on your mobile son.
In order for this to be a little bit more palatable privacy experts say that they want an option for users to opt out.
By the -- big picture here that mobile advertising business opt 80%.
-- to two point six billion bucks this year alone and over 500 million users of FaceBook access.
This site on their mobile -- see you can see why investors are very hungry for something to happen in this arena.
Bonnie thank you.
