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Spindrift Soda founder Bill Creelman on starting a new natural soda and the impact of regulations on the soda industry on new businesses.
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We love all business stories here and we love entrepreneurial stories in good economy's in bad now after selling his previous company to DI -- the drink conglomerate in the deal worth more than 25 million dollars.
Bill -- omen is a man who decided -- we found another one let me start another company he founded natural soda company spin drift.
And he's hiring but -- -- -- how many employees he has right now he's joining us in a Fox Business exclusive bill.
You have to employees.
For your natural soda company.
You are hiring.
How many employees are you looking to hire right now.
Well just died just three additional snow from to unify.
-- percentage -- that's a big top but that we're looking at a very small business but to us.
That matters because you started this in twenty -- which of course was.
As we were pulling ourselves out of the depths of what was -- really bad financial crisis.
Today we got the jobs number -- you look at it does it affect how you think is an entrepreneur more.
You know not really were still small enough where were trying to grow distribution.
Find new placements increased same store sales so.
-- you know I think it's always important -- know what's happening in the macro trends on the were bullish you know I think we think.
Had the opportunity opportunity for any.
Fresh healthy year.
Offering in the sort of category has.
You know has long way to go of one explain to people what's been practice and this is -- -- may because it's kind of expensive but -- form a natural soda effect on each of the labels.
It explains exactly how many pieces of fruit are in their so for example this one which -- sparkling -- period says.
Made with eight whole -- blackberries and freshly squeezed.
Lemon juice what's unique about you guys aside from the fact that you're very -- or no sir no concentrates no preservatives or additives.
Is that you -- COLT.
This happens to be when it comes to the food industry one of the most heavily regulated industries bill and that becomes a question do you think that -- be able to grow more quickly.
If regulations -- so stringent or does that not make a difference to you.
Well you know I think it's -- an opportunity and a challenge you know we when we decided to make the first fresh restart -- we knew that.
We -- gonna have to comply with a whole new set of regulations but we also saw that as an opportunity.
You know if you look at this sort of category today it's filled with concentrates and syrups up and -- the market.
So we decided let's do it differently like show people the poll.
Let's tell him how much is in there.
And then let's figure out a new supply chain in new way to get it to the stores and restaurants gourmet shops so that it truly offers a unique experience.
All right well how much is in there I'm looking at the cranberry raspberry and it specifically says on the label made with sixteen raspberries.
Nine cranberries.
And again fresh squeezed lemon juice the -- only sweetener used by the ways cane sugar but.
Here in New York right.
Sweeteners or are under attack certainly Mayor Bloomberg has this war on obesity I know you're very familiar with that I wanted to -- you guys don't use pure white refined sugar but.
When it comes to how much you -- vs how much is -- a Coke he had once been drift there about five.
And I guess five and a half packs of what would be -- that would be the equivalent of natural pain and then here's what is in a cup -- some.
This is our junior science demonstration.
So there's obviously more is this an opportunity for -- some people are very angry at the mayor and they're sick.
You're gonna you're gonna run it -- a nanny state leader but don't tell us what we can drink but how can you capitalize on this.
I think it's a slippery slope here any time you're telling people like he's in what what can went cannot he consumed.
However.
I do think it it's a great opportunity.
For people it may not know to look can see what they're consuming every day.
You know we think any time he can shine.
Light on the ingredients in products you know it's probably a good thing -- with got about twenty seconds left but does it matter to you who's in the White House when it comes to growing your business.
You know I you know I I think.
It does in the sense that you know mom how many we want -- -- -- partnership.
And you know I think both candidates.
I would favor that as well so.
Pom pom -- watching just is anxiously as everyone else -- word we're excited about the prospects are.
For fresh alternative to Sarah will build the crew and are gonna crack companies' soda secular way because they're ripping their so called -- -- the concept good luck to belt and -- -- -- spin drift soda.
