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Stepping up to keep jobs in the US
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Kerry Cunningham on how to build an all-American company during slow economic growth
- Duration 7:08
- Date Jul 6, 2012
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Kerry Cunningham on how to build an all-American company during slow economic growth
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We are headed down to Atlanta right now we have Keri Cunningham the chief financial officer of local -- brands.
Hi there I carry.
-- -- how are you what a classy.
Coca -- we manufacture.
Flip flops.
Analyst nice segue you know dishwasher.
Yeah absolutely -- good segue for -- side jobs here in the United States and also.
Our hot weather where people need that to -- flip -- so thanks for the perfect segue.
For us is now -- we focused though on environmentally friendly.
Comfort footwear are primarily done that -- -- -- -- you can't see it from they have not sure what we got hold up.
Well higher -- it focuses.
Focuses on.
Other massage speeds on the foot that is also an arch support there they typically don't find in in flip flops and sandals -- -- our customers truly appreciate so it's.
It's why it's -- 100% comfortable 100% made United States and it's also recyclable.
So very good for the environment we -- to your guarantee on it.
Now which -- typically won't find -- products.
In in this market.
And I think you'll appreciate these good warranty is this is our -- beeper and this is our boutique brand that we also manufacture more my style.
I thought so so yeah so I have to offer that same comfort feature.
And of course they have these and multiple embellishment so you -- -- that so many people appreciate today.
And you can find these that at high end spla and hotels and resorts.
So -- you can listen to fancy being on the top of the issue you can take it often put different -- on you could.
Not ours but we offer them multiple if you look at our website is about a 119 different varieties of colors and and I -- shelves and -- punishments the -- I anywhere from.
These retail for 45 dollars are typical of could be brand she's -- or 25 to 45 dollars and a flip flops the blue flip flops -- 25.
-- -- -- These are actually under twenty dollars side you can find these at Wal-Mart and CVS and Walgreens for.
Anywhere from 1099 to to 1899.
Excellent with a good value and there really kid and I think to die interests and hateful plots like the support that does offer.
And.
-- we actually do all we're actually supported by the the -- were the only flip flop that as is matter fact.
Before we talk about pump.
The job say you're creating.
Here in the US just really -- -- That this this footwear industry has been completely outsourced what is it less than 1% of -- user actually need right here in the last CSX track.
Yeah that's a good that's a good number -- about 1% of issues that are purchased here are actually manufactured here where they data related to China.
Taught almost dot typically in China.
There's some in South America.
And some of the other the Asian smaller Asian countries as well so.
You said I want to profit from being part of that 1%.
Right so so how many does have you created here in the US.
We have about 200.
People that that we employed full time.
So yeah we're we're proud of that.
And you do all of you -- manufacturing where.
All of our manufacturing is done in Buford Georgia which is about forty miles.
Northeast of Atlanta.
-- actually was well known as as as a shoe manufacturing city you wouldn't know it now but in the nineteen hundreds or large.
Leather and and and -- -- operations.
And it.
We used to make out many things they -- -- out.
I'm Gene Autry in buffalo bill and Roy Rogers and present bonanza cast members would would have their saddles made -- -- -- -- -- -- -- -- old Americana flavor to it in its history and they -- issues so that a good fit for us.
-- and heavy but what it isn't hard to manufacture products here in the US is attempting if not cheaper to just move some of reparations overseas.
I would say that it certainly was attempting.
I've been with the company seven years -- -- -- CPA and as you mentioned the CFO and so what you just crunch numbers mean outsourcing is there's very attractive.
Right -- primarily because.
What the labor rates -- as you can imagine.
But now that pendulum is as swinging back art direction.
I labor rates no question have gone up significantly.
Higher in -- specifically in China.
-- the forecast -- they're gonna continue to do that often.
Our raw material cost -- are really becoming it's a global economy now.
Four raw materials.
-- -- -- also has has evened out.
So we've definitely seen their price point fact rising to -- -- Have you gotten any let's say assistance.
From whether it's a bank lending you money or at -- state or the government.
Because you are an American employer and -- small business.
There certainly are those programs out there and thankfully for outside that we we haven't had they need to take advantage of those.
But those those opportunities are certainly therefore for small businesses that are looking to to begin manufacturing here the United States I highly recommend.
Looking into those opportunities.
Right I'm just looking down at our live chat we have.
Viewers Chad and and and keep -- Are are really liking the fact that you are made in the USA in fact I'm reading that you had support American made businesses.
Campaign.
Through the month of July Friday.
Yes Larry went with can you tell us -- little bit about that.
I wasn't -- on the -- PR person but certainly I.
Hey hello website is like ignorant only -- made in America support American made businesses -- only buying US made -- door -- the month of July can you do it.
-- is that was one of the things and if you buy Europe flip flops.
And other issues if you had to the beach and support -- campaign.
Really you know I wonder if I could just me.
-- in America and our entire month.
Yeah we we certainly I do appreciate that you know we we wanna make sure that our customers like our product anyway but the fact that it's made in the United States -- Is -- here it's important to many of our customers and it's important to -- also so.
We we take advantage to to give back whenever we can in those types of opportunity.
-- in ten seconds what's next broke -- We are now -- We found we can manufacture issue so well we're now in private label manufacturing -- -- were getting all sorts of inquiries from.
Well known -- -- brands that no doubt you've heard of before that are interested in bringing their operations back from primarily from China.
And manufacturing here as well they can get shorter -- -- Some of those names are not yet not at this time -- -- at this time but yeah when he can.
We absolutely will thank you so much K Cunningham with -- -- grants for coming up and that joining us.
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