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Taco Bell CEO on its New Menu

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    Taco Bell CEO Greg Creed on the restaurant’s new menu items.

  • Duration 4:11
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But imagine.

Taco Bell airlifting.

To your city these folks and Alaska's sole of their -- they were victims of -- -- saying that the town would get a Taco Bell.

But when Taco Bell executives learned of the mix up apparently not getting a Taco Bell we'll talk about ponied up delivering a truckload of tacos can imagine that.

And now it's delivering -- new menu everywhere else the company that brought you did to read -- taco.

Is offering a more upscale cantina menu and Taco Bell was hoping to take a bite.

Out of some of this part of -- I guess competitors' sales Taco Bell CEO Greg -- About the supreme make over very good to have you.

-- Hilliard that first thought I had it -- very nice would you give them -- gotta be.

How did you do did you drop sit this stuff did it come and rescue boxes like that the Marshall plan after world -- -- what did you do.

Well as you know there was his -- which we thought was just you know the wrong thing that if of people -- the -- -- got really thought about it sort of we decided we would fade the community Bethel Alaska free -- and so it.

There -- you gonna get in there by by -- -- -- that we if traded in some of the food and then we also helicoptered in the talk of all truck.

Because we actually freshly made the -- in Bethel which and we fed about -- I think we met 6000 talkers.

We get -- -- last Sunday to the community of Bethel Alaska and also got a chance to talk to the people meet the people in the community leaders and really get to know more about what's happening in -- -- sort of trying to help put it on the map as well.

Well I think it's a very nice -- in the PR of course is brilliant.

But let me just a step back a little bit of what this I don't know if you article highbrow move.

I'm worried worried because I don't want you guys to go -- I don't -- -- -- hybrid I liked affected.

You know you put to -- -- stuff and and and the Lotta years stuff does not exactly.

You know politically correct.

And now here you're you're getting all snooty.

Well no I think what what our customers said look we've -- -- seven billion dollar brand.

Selling right -- -- -- unbelievable crosses but -- -- said hey look you know you just not as relevant as you could be.

And that's -- recent out.

-- as if to publish its hello.

You guys invented the right -- -- is that these guys are just trying to -- up -- you started and now you're trying to -- put that you don't need that.

Now we're not trying to swing what anybody we're just trying to make -- -- I you know I guess more appealing brand more broadly appealing brand we're never gonna walk away -- from.

Gnawing on cent tacos and -- like -- Harry are you -- -- you -- I my dear you are and I were real you Neil.

Well they say look at my you know reboot in my eyes read my lips we are never going to abdicate what may describe which is amazing great tasting -- -- and -- stuff you're doing -- what's the highbrow stuff if you don't.

It's not states not -- -- been trying to Garcia.

And chief credit -- -- a line off cantina bell.

Which is just continuing greatest talk about whole black means launch -- white -- corner -- assaults -- its old Mexican inspired.

It's not walking away from who we are just making us more relevant and and -- -- more attendees or is it more expensive -- forgotten the slobs like me.

Now it's less than five dollars I mean there is not yet you can still buy an amazing meal.

Which is is a complete -- incredibly nutritious for less than five -- and if you think about the average person -- about four items -- talk a belts I probably spend around five dollars anyway.

In this -- so we've done this is put the meal together for years and added some new ingredients with you have -- right -- with -- has inspired and helped to create for us.

I'm worried about -- why because -- -- go to the drive through and have that thirty talk us election.

I take that one it's just for me but I worry that where you where you're going with us but I'll take you had your word Gregg -- -- doesn't it right success.

And it was very nicely -- did molest it was very very nice I'm gonna give you my address of the week in drops of the same truck.

But in the commercial break from Greg creed thank you have a great fourth of July.

Neal finger -- Cindy thanks very --

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