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Despite -- returning to the big screen today but this time same.
And brand new cast in the same idea totally brand new cast including Spiderman so will the -- -- version catch the success of the original.
Peter -- is a chair and CEO Mandalay entertainment he's done some reboots in his time he joins us now to tell us how this was working well.
You know among the other movies you've done so many coming from flash dance to Rain Man -- -- are you also did Michael Keaton version of -- man.
Which was a total reboot kind of dark -- some people thought at that time it was to the markets seem to be prophetic in the way that it it -- led to a whole lot of dark films and -- under but.
This is a -- -- come so quickly after Tobey Maguire is it too quick Peter.
Well that's always a question that last one did not succeed.
I was not a real success so they decided they -- -- -- -- it'll I have Tobey Maguire in the gonna have Sam -- do for -- the prepared script.
And they got nervous and they decided instead of paying all -- -- whole -- more money they went without younger direct debt and into Garfield younger stock.
Paid less for them and we're able then to manufacture the failed ideas after the -- it was a very version and -- aren't as -- a boat.
It was a real risk and will be I think a success but it's a real risk.
I watched it last night I sought I happen to have seen it on an IMAX screen where in the last thirty minutes the whole movie -- long gates eight stories high for that.
Full ucits that don't tell us I'm not gonna tell you I'm not gonna spoil anything I will say I love day Andrew Garfield I loved -- -- -- -- And I love Martin Sheen as uncle vendor who of course -- five years ago and now -- got together my daughter was on the first 150 times crying about it why is it because uncle -- -- -- -- But she was really feeling the emotional but so that makes me wonder if ten year olds are really -- this after having seen the dvd version of Toby what -- fifty times.
Will the rest of America looks pretty good I think you're.
I think you're right and I Heidi we're certainly is a very well known IP globally high degree of certainty and a reasonable -- -- variety new -- a gripping story more emotional.
Flashier you know all of those components will bring the old audience and the new -- remember -- The -- -- turn over every five to seven he has wasn't like when we go after about fifteen that's -- he has for an audience of development.
And let's face -- the competition is tad.
-- -- -- -- Bob movie product all that is is rated.
Sort of semi animated show but it is.
It is also Independence Day weekend Peter and people like to see that got kind of superhero film during that time don't -- I think you've got to remember this is a global audience today two and a half almost times a bigger audience outside the United States I mean that's how big it is -- a global release you'll probably get a third of a billion dollars thrown against this picture in terms of costs prints and advertising -- -- releasing expended just.
It's a big bat.
That has a big wind potential and Sony needs it.
So they went out early and fast and I think they will get a win for this and by the way Ted.
Will wind chill and several magic -- to.
It's always nice to see the little guys come up and went alternative Peter great to see him -- -- Peter -- Mandalay after tapping into.