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Tick Tock: Is The Watch Business Dying?

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    Stephen Urquhart, OMEGA president, on the luxury watch market.

  • Duration 4:04
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You never used to see a grown man without a watch did you.

But that has really changed it is no longer an essential accessory a time based -- -- -- So what does that mean for the watched business in joined the company is Steven pocket he is the president all but make -- watches welcomes -- you wrote.

Now it.

It's very recorded -- -- -- good introduction very it very it everywhere I go I see these huge ads for expensive watches there on billboards that -- in fancy magazines there on TV you've got major us Oz advertising these watches at great supporting your -- and then it all over the place.

How many do you sell of these watches that you've got here now 101005000.

Dollar watches how many -- you itself.

Well overall I intend you know -- we.

One of the biggest response -- -- we've manufactured -- about 2000 Washington today.

2000 a day essence comes to a 650000.

Mormons 650000.

Watches a year at a price of averaging 5000 -- 78101000.

Dollars -- how much is that in front of the volume that's retail price you know and that's -- accounts.

But that's a big world out there that just -- the market all heavy -- Well I think it's it is needed and way justified and abilities.

Real faith that the models of its.

-- -- -- -- At that though the number that the guys in this room when we're gonna want some of it is not a political -- five as we've got five guys in this -- who do not ever Wear a watch on -- on who does absolutely and I have a lot of it is -- I want -- limit of what do you -- women's watches and administrative -- -- -- -- -- and inviting yeah I was -- women's title and he watches as amended and invented a bigger stimulus evocative if that's because these expensive things that pieces of jewelry and timepiece is who -- -- -- We took it over time but the more than time pieces as is that nobody needs to -- -- times that it would.

But this is that you love it yourself it's gonna his situated on emotion to -- that -- that -- -- lasting value.

To see you want put -- by the day that you they can look into in his time -- function wanna mechanical part.

A moment ago on the street we put up to watches can you put about coming on pick -- one of them up right now this is the heavy black watch this thing going back -- was -- half a pound.

I mean.

Who informed that this is how much -- 101000.

Doesn't come and visit the official estimates -- -- -- from London to Stevens and an eighty calico.

This is she must model of those passing on that -- -- to put it back down which yeah.

And how much is as well this is a watcher of made foreign commanders -- -- pickup association review movie with -- Ryder -- and of November end of September and in -- And this is of existing this what states and 57 Star -- is designed -- -- to dial estimated business -- is why this is as to what.

I think they'll likely well what they -- you -- watch to see that have yet outlook.

Good you'll -- this thing way to handle it if it does slightly more than pound you at all time is that him.

There's a go with a very special ceramic business on how long -- they have this one.

While this or I -- yourself that this -- few months businesses and -- would bring initial 2000 identity not exist Campbell of New York Campbell that's that's a marketing ploy and it's not I don't agree.

But nobody that men don't -- watch as they do.

They do it -- help me out help me out.

I think -- -- I think.

He's wrong tons of million.

They really watch what it is still -- why -- the room I'm Laura wants when I was a little boy.

Yeah that was a few clear and I had I think I have that and -- and I think at least ten or eleven want to.

We will rich I love watching this is I don't have a putting on now -- -- -- overlooked collect water and air king now all right good.

I think you know and it's not a tiny piece I used in the -- time and -- time is all over the planet I am I want to rely on the beach maybe it is not too.

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