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FBN’s Gerri Willis on retailers already selling back-to-school and fall merchandise to boost sales.
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-- -- Well a lot of Americans have been coping with the heat wave yet lots of retailers have -- closing on the shelves this is bananas.
And now -- are starting back to school ads in July.
Are -- tell -- pushing this way too far joining us now Gerri Willis host of the Willis report.
And we just went through my kids' backpacks and emptied out this.
Academic year we're gonna gonna -- -- not even the all star break what I'm thinking that it is serious like online I finally.
I kid in school right now I would be incensed I've got so much yet I'm left before right it would have to start -- about this.
Here's the deal here's what retailers are up against -- June sales are expected to be up just one point 2% this is the second biggest shopping season of the year.
Second only to Christmas seventy billion dollars will be spent on back to school.
They want to get at first.
-- I know retail sales come out for June on Thursday that.
-- -- -- We need saving seats now I don't need -- well up up up.
You know I have to tell -- people I know are not doing the big back to school shopping anymore no one has the money to do that people don't have the money they're doing everything they can't to entice you get you into the -- to try to sell you something.
-- may be your kids -- you there.
We that RadioShack with advertising out are ready American -- Staples they're all getting on the bandwagon.
The traces you say you know maybe people just start responding to this anymore -- you wonder if it's gonna backfired totally her travel together could.
Good although you know what's interesting is that consumer.
Sentiment right now and sales generally speaking are not that strong.
And I think people look are getting with the program if you don't have the money you don't have to spend -- I'm with you I'm with ya I -- and I can imagine is gonna work out well.
Are -- what's gonna show night.
We have a very busy night we're going to be talking about the tax that is not attacks the individual mandate in about Obama -- with Grover Norquist see if he's says.
It's a tax or penalty and we have an all star panel politicos will be talking about the political implications of what happened to obamacare.
Yeah good stuff.
JR 6 PM tonight and of course again at 9 PM to -- out DVR that he got around.
