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Fandango's Secret to Movie Ticketing Dominance

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    Nicholas Lehman on what the website's recent collaboration with MSN could mean for consumers.

  • Duration 6:22
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Office and we're gonna talk about this as well as some digital trends we're seeing in the movie business with the president.

Digital networks at NBC universal Nicholas claimant -- nick thank you for coming certain -- works great to be here -- -- early this week we heard of this deal between Microsoft and fan gang know.

Up to tell us a little bit about it and -- help from for people who don't know what's -- you know it.

Sure so -- you know very simply Fandango is a movie fans best friend it's site as well as the mobile -- And also on -- pad and connected televisions are basically users can get.

Showtime's.

Trailers.

Movie information that editorial reviews and of course ticketing for their favorite movies wherever -- Wherever and whatever they want Agassi.

Okay wonderful -- -- I do you extending though we're looking at the same right now great I'll call them sometimes and say taking your box office numbers -- you know so far it really isn't a great tool to use its it's a pulse on what's going on in the movie industry of any given moment.

And right now San -- has deals with AOL.

Right Yahoo! as well as Microsoft and ascent -- -- what does that mean.

It's really increase our distribution dramatically this year you know our audience we now reach over 34 million Munis per month -- that's is that the best month ever it -- -- Every month has been the best and after the -- We are it's been over over 35% growth in our audience -- seen over 80% growth in the actual -- a common a lot of that is being driven by we've increased the footprint for our for the theaters that we serve so we now reach over 20000 screens -- US.

Which is approximately 70%.

So for the first time ever consumers can really go to one place that go to Fandango and get all their movies moviegoing needs do you think it's because and -- has made -- happened since seamlessly or do you think it's this growing.

I think -- I think it's a combination of both absolutely I think.

You know -- -- a long history of launching innovative products everything from the original print at home ticketing.

To now actually mobile scanning -- -- to -- on your phone.

And we -- we right now we expanded trade just scan your say save some trees only.

There isn't and that -- airplane that oh yeah I don't know I did actually get -- need your road to do do that it could do they are some sort there.

-- -- -- right now we've reached 2400.

Theaters the mobile scanning our own husband not every theater cannot every theater level.

Be it will be in 4000 by the end of the -- -- -- pretty dramatic increase right and mobile ticketing -- I think is is the way of the future you know had over 200% growth in mobile ticketing this year alone.

27% of our ticking now happens throughout through mobile phones how -- -- different than movies now.

So working.

-- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- A pick up some and you know.

I wanted -- I I okay.

He not only in movies more right now rate -- probably one of the biggest days I mean how we have been -- reports that the Dark Knight rises when that comes out next month it'll come.

It's very it's I mean people are selling tickets on Monday 500 -- -- there were doing more and more advanced ticketing for movies -- -- that's what your bottom line.

It's you know I think.

People for the big movies of of every season whether it's Dark Knight Spider-Man.

Users want to make sure that they're out whose initial selling some and so they've got to use -- -- would drives increased ticketing -- And for -- so for example the Hunger Games.

And that there was such an end to such.

Such a need for everyone to see that film right away we Fandango actually sold 22%.

Of all the tickets for the Hunger Games.

Right and how annoying is that when you go to movie you know you you get yourself up -- -- need to be on time and then it's sold out in -- If you know I don't wanna look -- -- is down and it's me and I can tell you coming time that's happened -- This here's actually been a pretty good year for the box office have been a lot of great films and it's gonna continue throughout the summer and you gotta make sure that your Europe the film that you -- CC should be spending.

-- and presence in China.

Not not yet but we think that's an interesting market rights at our recruitment and as a timeless box office means.

Booming right now -- -- bit equivalent of what they sell their tickets for Reyes is hire -- where.

Yet that we weaving its super interesting market then we're looking all sorts of international expansion that that would be really interesting house -- box office and there are people are.

Terrific it's it's great you know ventures was it was a great place to extend beyond the and then there's absolutely we're seeing you know received huge demand for magic money.

Hey you know have you heard I don't know you got your tickets already know I added -- this 740 showing better still haven't -- exactly know.

We've seen -- 53% of our ticketing this week is for magic Mike so it's going to be should be an interest -- we can at the box office.

Yes yes went CN Lewis and activity on pending.

Obviously leading up to the weekend but do more and more people are buying from Fandango all week long and throughout the weekend.

Because I think originally people used to buy through Fandango.

Just for the security of getting into a movie showing yeah but now it's really a lifestyle choice people want to transact.

Did you leave they want to have.

There you know their tickets on our phones man and so it's becoming a lifestyle choices -- we all throughout the week now thank you tell us again all the different things you see on your website.

I'm sure so obviously Showtime's.

Editorial reviews and information about films should be every trailer you'd ever want to see.

Exclusive content behind the scenes interviews right and ticketing and -- apple -- And so the -- you know we we we do about 27%.

Of our ticketing through our -- -- on.

On IOS for apple android Blackberry ipads basically anywhere that the consumer is -- -- is -- right with them.

Right and who owns and and BC universal NBC.

They do it it would it originally was part of Comcast's and then with the Comcast NBC universal deal we've all become one not one happy family -- Well well thank you so much your neck for coming on -- -- and president digital networks question that's at NBC.