This transcript is automatically generated
Hey it's Wednesday sending three and to about wine country's version of Fox Business Network -- -- me -- right here right now I'm very excited actually because some time we're gonna talk summertime winds.
But before we even get there we've talked.
The tradition of -- which is more important part of it if you asked me.
A senator -- not -- is here with us right now director north and South America for the market CD -- -- group out of Florence Italy is here.
Pretty good pretty alongside of that I'd say that's a big business -- to Africa I think you -- -- you have been with the fiscal by the family for how long them about twelve years meanwhile though this family has been in the wind.
As for 700 years correct senate engineers in the same thing.
Well you and then having a lot of fun with it -- really interestingly.
In Tuscany the entire time right -- has finally branched out.
Yes we have a little one area outside of Tuscany and the -- so called new which is in the northeast.
Part of Italy.
And near the border with -- Sylvain.
Right so different terrain different -- whether different everything correct different line.
Absolutely what what after 700 years made -- finally decide to do this to say helping a friend who was a friend of our -- -- chairman emeritus and and he.
I had to pass on his business he didn't have any siblings and so first helping so little bit his -- and Italy then outside of Italy and then -- -- helping him in the vineyards.
And then finally.
Acquired the estate when he passed.
Let's talk then about before we get to that line and that vineyard just the wine industry in general what have you seen over the last couple years because -- the recession -- us.
I know consumption did not stop no United States and -- a fact we proudly surpassed.
Yes -- French president.
Absolutely but there has to be a difference in what people are purchasing.
Yes absolutely the most important thing that happened at people they used to buy a vote for fifty dollars on myself and now they're spending 25 dollars.
Maybe they're -- two models which is good for us and they're drinking a little bit more that's why consumption is going up.
But the more conservative in their spending certainly -- -- individual price -- what happens then to your higher and winds.
Well they you know everybody sort of had to realize is that.
Things were not as good so winds are made to from the vineyards and quality -- is independent from price.
Maybe we had to look at a different price positioning that would still make sense and and and then in the marketplace.
Oddly enough in the past twelve months we've seen that winds above twenty dollars up to eighty are growing faster.
Than the ones below so there is a new trend down.
There's certainly -- -- here in the United States you know it seems to me that.
I'm Sicilian I -- we drank wine with since I was look at.
Battalions of -- imaging in line for a very very long time comes the United States and now all of a sudden it seems you know.
-- we -- -- New York State Washington State they're making -- all over in the United States how does that affected.
You know the old timers basically -- they Italian wines that.
Generally well we had to choose from.
Well -- that -- we have great choices today is helping everybody.
The consumers more exposed to the differences.
And -- actors and younger generations because of this I think are drinking more willingly wine.
Then other spirits or be here.
I think the stories all of the places where the winds come from this -- fascinates the end of operations.
And and it's great it's really wonderful and the bubbly I think is help the younger generation has -- innocent of those days in the percent -- things like that yes yes it's festive and everybody.
I think once I mean it's an easy introduction because I know how much -- -- -- drink wine with frank really too terrible year.
Yes and wind today is providing enough.
Enough opportunities to especially go out and have dinners and the food and wine.
Approach matching alliance with the right food or vice Versa is really helping everybody had a great time it's fun and -- I think do think that the mystique is.
Someone coming out of wine industry used to be very scary -- who asked Phyllis and -- and then.
No way -- soul -- much information.
About wine and the places -- wind -- Coming from that it's -- really difficult to to simplify.
But we're doing things to allow customers to come close it was and and yet -- to.
-- more friendly environment sort of -- -- that sense of intimidation that you're referring to what are -- doing I know you're wine education manager for Robert Mondavi prior to your.
At current police here -- what -- you doing to me to make it less scary its frightening.
Well first -- -- tell them that everybody is right.
I think we've read so much about whine about the critics in the scores in this crazy complicated wine description.
And that's someone's -- one created who has an idea and has sensibility about one.
When I go and -- wine dinner or tasting for consumers I always tell them trust to -- pilot.
There's nothing that you have to think.
But what you like or what you don't and if you don't like the wind at its -- hundred dollars while there's nothing wrong with that who has sensitivity that matters.
And and I think for example -- -- -- we developed a little lap.
For the iPad and the iPhone which is simulator of the wine tasting.
So people can can go and that.
And open -- and they'll see a glass and they'll see the wind being poured -- side of the glass and then they'll see some simple easy the strict orders.
That they can remember and they'll.
Probably feel more comfortable when they actually -- -- one yes and why you on the -- we should tell people where they can get it at the website yes correct it sits on the apps store on.
On the iPhone -- can.
Search for fiscal -- being so -- -- expressed about the and that's an annual IMAP Yasser OK and then some now while talking about your -- I'm presuming you brought us.
Things that are very pleasing to yours.
And so we have these think that was winds here it's summertime and I you know mentioned above -- I think the -- as a really fun of the summer now obsolete and they're fun because -- refreshing yeah.
In the summer when this heat outside and -- you eating certain type of foods who want.
The most refreshing lines the important thing there is -- CDT and the fruit.
Brightness and why -- can also tell us about -- about.
What we brought -- through warrants.
The first one is a can of the regional oddly enough but in it has a different -- it's copper it's it's called cool but at a much though which means that call very line.
And it's the most additional formal -- believes that we all know this line as being light -- and white really like.
But this is -- legions of great variety.
Has a dark skiing -- beat -- so -- And so there's -- and the skin when 56.
Years ago we didn't have the winemaking techniques.
That could separate the skin from the Jews when you -- the grapes.
There was always a little bit of skin contact so those statements and then -- going into the -- and gave caller to the wine.
So we are reproducing this traditional type of you know -- he -- Which has a little bit of -- -- is almost old school you know he's definitely old school you know.
That was so interesting when I read that I would never and I years thought it was -- -- -- majors grad and in connected.
And this is they -- refreshing has greatest CDT but also the skin give a little extra flavor because all the flavor components and a great residing in the skin.
And so this is a very very good you know geneticists -- near new -- yes that's from the Athens family vineyard -- -- -- for you.
Yeah okay and you but what -- did you bring -- -- -- to Tuscan -- which are more traditional for us.
But again because of the SE PT and the wind it can be very very good for a -- drinking.
The you know the fiscal -- because -- -- comes from our.
All of this -- state to visit us data was.
First owned by the -- qualities in the 11100.
Believe -- are not and and and it's a beautiful land of the company's having on medal and a little bit of sons of the is that in him that Tuscan variety which gives the CDT.
Tuscan wines 2008 was really good year with Hollywood's most rain.
Yes well it it was a balance of rain and sun and heat that we think the provoke -- weather.
Perfect weather finds like cuts like to be comfortable yeah yeah so -- and and when they are comfortable.
They produce wonderful.
Fruit which turns into great and that this on the other one you brought us it is also a two -- Yes and it's and it -- on this is most.
Famous -- It's -- county who -- that is that.
Which comes from the northeast of that -- and it coolest part of Chianti.
And does so you have the what when.
The vineyards are in the quarter climate it and to emphasize.
The enrollments so you have a beautiful floral -- and its wind and great spices together with the structure and be a CDT that makes this point fresh.
So good this no wonder what your little wine educator I sit and listen to all that well thank you through and you have -- if you didn't -- and I think that's very important because when people try to tell you that your UT's.
I don't know what pairs and you're just like I don't I don't he's pairs.
Let's I don't even know what appeared taste like some days -- mean.
Alexander I think you're one above Orlando and I don't director of north and South America for the -- Khazei.
Here in town million up compliance.
I live in the -- and wearing an -- compliance.
I was born and raised there check out the website all the lines are there and of course make sure you go get -- out.
ITunes get an iPhone and iPad thank you so much sir thank -- -- -- and so unfortunate I -- I think an air at this signs now on what I can.
Our suntan -- and was wouldn't at all when we're back with the season.