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Orbitz Targeting Mac Users

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  • Description

    FBN's Shibani Joshi on Orbitz experimenting with showing Mac and PC users different offers.

  • Duration 1:45
  • Date

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Report now told you we're gonna talk more -- and the Mac.

Vs the PC battle is now affecting how much you hate to shop online that said earlier sounds kinda strange but Shibani Joshi -- all the details what are they should.

It's strange but true O'Connell this is that process called data mining where big Internet companies searched through your search behavior.

Maybe even your IP address to figure write your location and give you -- more targeted experience as a result this is something that's legal and most big companies do but Orbitz the online travel web -- -- -- step further.

Digging -- to what operating system used to -- look at deliveries search results -- reason is they dug into the numbers and they realize.

That Mac users spend about when he -- thirty dollars more per night on hotel bookings.

Mac users are also 40% more likely to book a 45 star hotel they are also.

On average more likely to book more costly rooms verses the same at PC users now -- Been very creative about six out of necessity -- a certain extent the company posted a lots of about thirty million bucks last -- stock price.

If you look at it -- IPO not -- impressive down about thirty says sorry 74%.

Since I -- in 2007.

And they obvious question is can I get out of this well not necessarily directly on Orbitz but there's plenty of online travel web sites and allow.

You to be targeted in other ways again because of your location may be your previous history.

Companies like -- Expedia Priceline and travelocity not necessarily right now using there.

Operating system as a sorting that tracks although this could be generating some new ideas for those companies some may be a temporary gas salvation for you guys aren't Shibani Joshi on -- from the newsroom -- -- quarter.

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