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Orbitz targeting Mac users

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  • Description

    Mac users likely to spend more on travel expenses

  • Duration 1:41
  • Date

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Gonna talk more -- in the -- Vs the PC battle is now affecting how much you pay to shop online -- -- earlier sounds kind of strange but Shibani Joshi -- all the details what are they should buy it strange.

But true -- this is up process called data mining where big Internet companies searched through your search behavior.

Maybe even your IP address to figure ideal location and give you -- more targeted experience as a result this is something that's legal and most big companies do but Orbitz the online travel website -- -- -- step further.

Digging into what operating system -- used to -- look at deliveries search results -- reason is they dug into the numbers and they realize.

That Mac users spend about twenty -- thirty dollars more per night on hotel bookings.

Mac users are also 40% more likely to book a four -- five star hotel they are also.

On average more likely to book more costly rooms verses the -- -- PC users now -- Been very creative about six out of necessity -- a certain extent the company posted a lots of about thirty million bucks last year stock price.

If you look at it -- IPO not truly impressive down about thirty says sorry 74%.

Since I -- in 2000 in seven.

And they obvious question is can I get out of -- well not necessarily directly on Orbitz but there's plenty of online travel web sites that allow.

You to be targeted in other ways again because of your location may -- your previous history.

A company's lake.

Operating system as a sorting that tracks although this could be generating some new ideas for those companies some may be a temporary -- salvation --

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