Fox Business
Expand
Browse All Video
Watch Live

You're watching...

Disney’s ‘Brave’ Marketing Magic

Details

  • Description

    FBN’s Dennis Kneale on Disney’s latest movie from Pixar, “Brave,” featuring its first female hero.

  • Duration 1:48
  • Date

Clips

Also in this playlist...

Editor's Picks

Auto-advance: ON

Auto-advance
View All

Transcript

This transcript is automatically generated

A new potential Blockbuster from Disney Pixar is opening the box office Disney out here covering -- story.

-- -- Yes did these brave it premieres tonight on 4164.

Screens tonight that.

More than any Pixar film before and can add fifty million dollars or more to this.

Pixar taken they've got seven point two billion dollars and all that that the -- firms have taken.

And brain tells the story that plucky fiery redhead their agents Scotland and her quest for independent her name -- -- up and she is the first.

Female Pixar protagonist in a rarity predict these valves married actually has both a mom and a dad they did not kill off the mom.

In the first real -- Bambi -- Finding Nemo.

We'll know stepped yeah I'm not -- bad just -- parents although.

The mom does turn into something else of a beast and there's another metaphor for marriage but anyway you know Disney -- -- -- -- amazing marketing machine again -- And even if -- doesn't get up to the big billion dollar pantheon -- you know the three top grossing films for Disney Pixar.

He got twist or at one point one billion the three of them two point seven billion dollars together but they've got 85 million fans on the picks are FaceBook page -- -- this movie to.

They've got to have decent target Hilton subway all promoting the movie and doing extra ads -- what their own products.

For a month now Disney World characters from the move we have been greeting guests even before the movie premiered it at highland games at the -- caught -- and it really were watching.

Got to temple run that special version of the game that is -- top selling paid being mapped in the apps store right now about a week ago.

Family flicks are doing way better than that anything else on the area although nothing is -- in the avengers the avengers and -- -- huge box office hit and that's another Disney film.

It's gonna be the it's the fourth -- -- filmed -- a billion dollars the last couple years John Carter no data CEO thank you very and that's -- that.

Load More