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Dairy Queen CEO John Gainor on the success of the company’s Blizzard and the expansion of its Orange Julius products into all its stores.
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For this Fox Business -- does not already here on the East Coast are pretty much anything east of the Mississippi it is not a -- hot everywhere so that's pretty much zero word and that is great for my next guest.
Because -- hotter it gets it never tells the busier he gets Derrick currency -- John Gainer.
-- of the heat wave used army is helping and and first of Donna little anger you I was hoping that you be just.
Morbidly obese here's citizens' civil I think he's -- but congratulations you do that.
As a testament -- I -- pumps -- not eating your product investment.
-- -- I have my product probably four times a week at least real and what do you eat what's your favorite well its combination we have really great suited dairy queen but then our blizzards and as hot as it is in New York City today.
We really needed a blizzard here in new York city of -- everyone down -- -- those are hot that those are -- among your biggest money makers aren't.
-- of the blizzard brand it's about a 850 million dollar brand worldwide.
Wow it's really what we're known for and we serve an upside down and many of the markets.
Is the original -- surf.
This started down -- Joliet Illinois.
Amazing.
So it -- time your business is booming.
So what happens when it cools down.
Well one of the good things -- we actually have two concepts we -- grilling -- concept which is both Sudan tree and then we have heard -- -- -- tree.
Trade is really are complete blitzer line other -- serve products.
And most importantly we are now putting our orange Julius product line in all dairy -- its major initiative.
And we have underway side the guys did it does allow its stores aren't that big.
So I would stick when you look for new products is when -- to do the -- thank.
-- -- -- -- Well it can be a challenge at times and you know we need to make sure that it items that are moving are in store.
We try to take some of the slower moving items out of the store but it really is all about giving the consumer what they want.
And we really trying to listen to our consumer.
What about the people who work for him because island in the community of -- popular where I am.
And and they're they're a lot of Little League Baseball since my sons when a couple so obviously with a team wins -- they'll go to they're calling -- -- -- And I can look this year look at terror on the the woman is working -- -- -- -- like a team of 28 loud kids go in there.
And my kids have allowed us and generally the congress -- -- -- Are they trained not so still look like.
They wanna kill the kids we've heard today that all the little ones are here to what what do you tell them off got to tell you were great American brand and what you just mentioned -- one of the strengths.
Our operators get very involved in the community.
We love the ball teams Girl Scouts police you know -- come at the same time but that's great the nor the -- say that.
But these guys are doing like fifty blizzards at a pop I mean.
Figure carpal tunnel ice creams and -- -- no buckets funny busy in the still worse -- but it's all about putting out a quality product.
But we love when our customers come and you see a smile on her face I mean you're smiling right now just talk in the me about Derrick and I always do that with -- I -- -- -- but I that you should take some credit.
But it isn't done going on it would do we talk about the slowing economy and it's up to -- -- all stripes.
Confirming it's definitely -- up there you're not necessarily an impulse purchase -- -- close you don't have to get ice cream.
So things slowed down we go into recession and all is treated with you know bank downgrades and Charlie Gasparino years are saying he could lead to a slowdown does that worry you.
I'll tell you know over the last four years.
09 was probably our most of -- year during a recession that was a -- time in ten and eleven we've seen improvement.
We just came -- -- both first quarter that is probably the best and about ten years now we watch consumer sentiment very closely.
So we are considered -- tie in with that if people are feeling better they have more ice cream if not they don't.
Well there's a direct correlation between people that are employed and meals seat now.
And that's one of the elements are not -- meals eaten that you know and I mean you're not like getting to sit down that an Applebee's or did something we're gonna Dolan a few more bucks.
Again not impulse but you are sort of like spur of the moment -- -- Well about 48% over sales in the US -- sued.
And the balance would be ice cream -- -- but it's very interest -- So yes we're basically a year around brand and that really is what are grill until concept is all about.
Finally did you bring -- ask him with you over did you keep this on the up and up and meritorious and honest and journalistically -- and bring no.
I -- with you one of the reasons we're here in New York City today we will actually be opening -- New York City.
We're in twenty countries around the world I know never had a -- -- bring any ice -- -- you we'll get a -- -- promised him you know it's it's fine.
John Dana thank you very very much aggregate I don't know how you do it is that you just exercise a lot currency have a blizzard in his -- like five miles gonna -- when you make choices that need a moderation.
Nasty case.
Real absolute prices either moderates and look at John Dana thank you seriously very very much I think -- my kids Sino documents.
