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Mixing Wine and Social Media

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    Alyssa Rapp, founder and CEO of Bottlenotes, on the evolution of her business

  • Duration 2:59
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-- dot com started in 2005 as an e-commerce website that matched users with their perfect line.

Seven years later the company has -- -- from selling lying to actually helping wind companies use social media to sell their products.

Today's not explain the change and business model is -- -- bottom notes founder and CEO I'm so glad you're here.

Quickly tell everyone now how bottomed boats started and -- -- -- basically move the company.

The social media that great -- Tracy we started as an e-commerce company as you said sort of like the Netflix for wine.

And at about 2008 to -- to 2009 there was a regulatory shift we talked about before here at fox.

We became a media company at that time in over the last three years a social media has rise in prominence so as the need for our ability to deliver social media services to our wine brand and wine region clients.

I -- -- you know the government comes in imposes regulations you can't get over it.

In you've found something else do you name it lemonade out of lemons so now you are you have -- social media agency that is.

30% of your revenue over the last year it's pretty striking I must say so what happens is that wine brands -- wine regions come the bottle notes and say.

He bottlenecks we see that at the daily sick you have a 135000.

Fans and a very engaged wine and d.s -- audience we'd like to have that to.

Can you help us so what we do is -- either -- them out a fee at.

An offer for.

Driving fans to their fan page on a fixed fee per fan basis to dollars and equal audience on the other side which is -- think pretty novel -- social media agency services as a whole.

And then we also when desired help them build their engagement strategy with that audience once it's -- so this is transferable to any industry is an.

I'd like to think so we're we're trying to stamp -- a footprint and -- being the best social media agency in -- for starters but.

It could very well be transfer will.

Is there's too much reliance on FaceBook about I mean -- could go either way right it could something else could replace its of them I think that as long as we stay ahead of the curve of whatever -- Hot new whether it's Twitter which is obviously almost as -- as FaceBook -- some ways from social media prospectus that interest -- -- as long as.

We as a company stay ahead of the curve I think we can still deliver value to our -- -- can't you can't have a business in the -- -- and not be embedded in social media yeah it's not just because it's hot in what people should do but some stats are pretty striking -- -- know that national 12011 said that 57%.

Of all people who are.

Who like a page are actually already customers and another 57%.

If they actually RD customers are more likely to refer a friend to a product when they liked it.

So if you think about social commerce meaning leveraging social media to drive e-commerce or commerce.

You don't do it just 'cause it's hot you do it because it it did indication from a customer that they have some affinity for your brand that you can leverage and it works and it works.

Listen -- we got to add back to talk about wine thank you I love to read and listen rapid bottom notes about the website bottom notes dot com.

That's it for me today out of that's my and so will my co anchor at C -- will be reporting again from Madrid.

Right now though this claiming is here in studio to take us through the last hour of trading which is going to be a tough.

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