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Panera's 'Pay-What-You-Can' Café

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  • Description

    Panera Bread CEO Ron Saich on the company's new initiative.

  • Duration 2:01
  • Date

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Oddities are down with the economy struggling as we're just talking -- -- -- the nation faces a growing epidemic of hunger.

Well one companies decided to make a difference with the plan to help those in needed Jeff Flock is covering the story -- Chicago yet mix reflects on this topic Jeff.

-- Melissa I have been in a place and with the man who was probably noted for operating some of the most profitable food.

Up establishments in the country.

And yet now -- operating and not for profit -- shake the founder of Panera Bread.

Wall Street loves you but perhaps it's not it's going crazy it's been one of the best performing restaurant stocks and consumer stocks -- the last decade but now take a walk me through this -- this is called the panera cares -- you walk in the door where.

Percent showing you pictures right now you get created this when he greeted what happens well.

First thing you do is you meet our ambassadors and we try to explain to what this is about because it's a crazy concerts -- about.

There are no set prices just suggested donations.

And you can come -- this -- and -- the only thing we're asking you to do is to do the right thing.

And the right thing is.

Either leave the suggested donation to a little bit more leave a little bit less do you want government now this is a not for profit see you couldn't make money if you wanted to put to you actually make profit to be -- -- This has been put into a nonprofit foundation so by intense it's not meant to make money.

It's meant to sustain itself and in fact -- in we've opened three of these are ready when it sustains itself.

When we're able to have revenues including donations in excess of the cost.

We've taken them money and use -- for local community pro.

Grammy got you -- stick with me -- taken you come back next hour because I wanna pick up on this concept.

-- -- -- we'll take you through next hour show yet talked to some of the folks here.

Interest thing else want to talk about the stock and about -- company.

Very successful company Panera Bread.

Given back to the community guys -- a busy lunch hour there that stores benefited -- to.

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