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Recession Proof Your Small Business

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    Elizabeth & David Klein on how finding a void in the market can create a strong small business.

  • Duration 8:02
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And I'm joined right now by the founders and the CFO and then money man behind behind vintage it's a great -- new.

Lining seeing some high end stores like -- sends and scoop which is really popular here in your city among other cities.

And Elizabeth client creative director.

This is this is your baby right is that my third child because I'm sure you -- -- -- nine and -- element out OK so.

Beyond vintage -- What is the inspiration.

It's -- is inspired -- -- advantage product I -- inspirations from partly it's for such as this.

And -- created.

Into -- beautiful garments such assess.

Warren and now.

That's -- that's an engine giant on this is a vintage item this is what Leon how right we interpreted it and that's wallpaper and this -- small paper that I found.

When I was in a flea market in London.

And as we made beautiful beautiful dress.

-- silk chiffon.

Out of the vintage wallpaper so everything is -- up original vintage product.

And I feel that with that people are very connected month to the products because -- that concepts -- David.

I can imagine you spent much of your time rolling your eyes at flea markets with your life Friday I -- -- -- -- -- he's -- candidates and then.

-- company idea let's make it business.

It was its collaborative was brought us that we did it mean.

Any frustrations -- beginning.

Frustrations it is up primarily on the the expansions writing.

It was 2008 was found in the 2008 at times find business was actually an opportune time to -- -- on the really what you do you just don't just because there was opportunities.

-- for new businesses to launch however capital.

At that time was.

-- fund re not there not there so we went to what -- with a factor and a private -- initially.

And now with a sole proprietors you know vintage and the three years were able to now.

Finally given to us some of the commercial banks OK and have you had struggles getting.

And land in the first three years have been a struggle just given a start -- yes -- 2800.

Now that we've had three.

And have successfully -- thanks we'll start to.

-- -- -- -- -- Having no comment.

-- -- And here in Japan he said that -- -- -- right right we have a 65% of -- business is domestic and 35% of it is European Middle East and Asian markets.

What that we see equipment strength primarily coming from the Asian Japan specifically.

Vessels throughout the Middle East.

OK and that's kind of making up for what you're not seeing as much in Europe right now we're we're we're seeing pullback in Europe -- -- obviously most everybody I think probably looking at worst break and better and that's who are preparing for yes and done Elizabeth how do you.

When it comes to designing what do you think about and you -- you have your inspiration and -- transform into these beautiful garments -- and you have to sell them.

Do you think about that you -- -- all guests know why do you actually and it's very it has its idea I come from the suspect finally insurance for fifteen years prior to starting beyond vintage a half so Anderson the marketplace that is getting into and I think that's very important for any designer who designer out there.

To understand that your client is -- I'm not just making this quality for myself.

Result looks pretty wanted to reach out and that's when he really have stick into consideration when you are designed rain and yeah hopes of opening up your own yeah that's -- anywhere.

What where global working towards that something that I'm miserable we want to have a retail store.

And that we -- hopefully working with one of army partners right now in New York scoop.

Meantime there is a potentially going to be opening up a pop up -- like that up -- giving us quite enough for today.

And so the dates are not confirmed yet but we're hoping it to be during Fashion Week and during fashion's night out.

I don't.

Hello fun a little store it's about 700 square feet and effectively Meatpacking District so right.

No we'll we'll see -- -- from that but that is my aspiration because I do have a vision.

And with that vision and I want to see it I'm displayed and you know met merchandise the way to -- intended it to pray and -- manufacture.

We manufacture of it's -- In India and China as well as throughout the Asian region and small.

Pieces in the United States to a -- -- as a small business how many people do you play.

We employee approximately dozen people.

Nice and what's been -- -- -- thing that's -- I think that that's two different.

Would parlay it into different -- there.

For -- I love designing hello of creating and when I see somebody.

Walking down the street wearing our clothes they don't like -- my -- -- so exciting.

And the most rewarding thing that to date has this happens to me is I had a letter from a young girl to had been scarred very badly in an accident.

And she wrote to me telling me that this product to our clothing line beyond vintage makes her feel good about herself when she -- -- And really that's what I did us to get self confidence those people that maybe you know maybe not have as much self confidence -- -- Could -- threat.

Right and today it's interesting because -- and you Bennett and stocks and bonds and currencies commodities and commodities and that you know the business but.

If you -- works for other people as well as yourself -- would you go back to working for other people.

-- I mean for me the rewarding what has been.

Collaborating working with my wife.

And I am.

Hello my talent hello that in a -- dozen years.

-- Wall Street and -- homes with body trading and marketing foreign exchange options.

And then moved into software on the energy side of natural gas.

So I come from a different.

Went to defend marriage rate actually -- Costs money in risk manager and a lot of people get excited or persuaded when they have within easy -- dollars buying -- that -- it.

Things like a business that re -- ways and means when the dollar is strongly media.

The dollar's strong growth it really depends and we can we can we can manufacture more to -- -- higher inventory position if you can purchase more goods.

-- -- -- just look at your export strategy where you should concentrate your.

Your sales tubes just based on the dollar.

We put together a full screen mountain the keys to success for small business owners that you kind of put together it's on the screen if you wanna -- -- fantastic look at finding avoid -- -- -- place.

Funny what in the marketplace for me when I don't really show -- A lot of the products is looking the safe.

And I felt that need to find something that's unique in different that's not already out there.

Non and that's also -- the on than just -- because I don't follow trends and looking to history.

For my inspiration today -- trend is something that's just new and different and special that's not.

Everywhere so I thought that that was appointed marketplace a lot of yet -- -- -- And then your second one was evoking emotion connecting with your consumers which I can tell you definitely -- idea -- I am very connected to my past I think a lot of people -- even subconsciously.

There's times were so we'll see address that I you can -- oh my goodness I remember my grandmother had something like that.

Parent nexus to stand that it's just -- just hand motion that he votes.

I -- that's why this is not just clothing this is that this is a concept now and then never forget who you are in the process up right after -- -- if you're going it's a little bit tough new lucky because you have like the best advisors idea why it's a lot of -- -- I'm gonna say this of the camera -- -- activists that.

-- -- could not see this happen.

You can an alien popular web -- so our viewers know -- to go -- one of the places to find your items beyond that vintage.

Dot com.

As we learn more value beyond -- is a very.

Appropriate name.

David and Elizabeth Klein thank you so much for coming on August -- -- Again my dot com okay.