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Boingo CEO David Hagan on the technology that uses wi-fi signals to track consumers and how it benefits them as well as retailers.
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Are you marketing strategy for retailers wireless provider Boeing though is set to test the system that could tractor traffic patterns.
In malls by using the wireless signal on your Smartphone while this will help retailers target potential customers.
Access to people Smartphones is little bit creepy in here to disagree with me again.
David Hagan president -- a Boeing a wireless -- thanks for joining us.
You know I don't like this it feels a little creepy to me but tell me why that's not the case.
That's not really could -- -- because it's it's beaten -- basically using the same capabilities and technologies.
That are used in an on line today so for example if you do a Google search.
For a specific product you'll probably see advertising served up by Google.
Surrounding that product that same type of some products maybe.
Jason categories of products so again it's -- using information that the consumer provides and then in doing in the Smart ways that actually adds benefit to the consumer.
But did even the description we just read I feel like you're following me around the mall and there's something about that that feels very Big Brother.
Well we're not -- around at all in fact.
Through the technology and again it's its technology that it that exists we know whether you think about GPS technology.
-- technology and now with Wi-Fi technology.
We can actually from a retailer help the retailer understand how people move through.
-- mall -- moved through their retail stores they do better job merchandising.
And from a consumer shopper perspective we can actually provide value added services.
Based on where they are in in what they're doing so you probably heard the concept of show room in which is when shopper goes into a brick and mortar store.
And looks at a product in and does a search for that product online.
We can actually serve up relevant advertising coupons.
Things that provide benefit to that shopper right on the spot.
Yeah I I you're you're saying at the same time I wonder is this being recorded somewhere can -- be used against me later you know I watch a lot of order.
I know would have easy passing you go through the told they know when -- -- there and later please go back and look at -- -- -- keeping track of this information.
Who now has a record of everywhere I've gone.
-- that the data stored on an anonymous basis and it's encrypted and so we don't have.
User specific data so we're very careful about that and then.
And boy go and in other companies in the industry to provide the capability.
Take security and privacy very seriously so obviously we don't want to do any thing.
That is -- -- -- -- the shoppers to the consumer or any way.
Impacts their privacy so this is -- to the benefit of the shopping experience and I think.
Once we get it implemented and more of a -- play -- really love it because again they they get the benefit.
OK Steve Kagen thanks for coming on and and defending -- we appreciate it we'll check it out.
-- analysts -- so here's our core.
