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Facebook Can Now Spot You in a Crowd?

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    Information security expert Ira Victor on Facebook’s new facial-recognition technology.

  • Duration 4:13
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Meanwhile drones -- -- Google monitoring the government's censoring and here comes FaceBook to outdo the mall -- at this FaceBook is soon going to be able to recognize view.

It's readying new facial recognition technology depends -- -- in all photos information security expert -- -- that's.

It's scary is that so many are watching you even recognizing you know it's even scarier.

That there are now identifying -- so they add insult to injury we have FaceBook.

Pulling this on is it just part of this whole evolution of technology -- what's gone on.

-- -- to be here it is part of the evolution of technology but just because we can do something with technology.

Doesn't mean we always should.

What and whatever it is his Irish debt and how would they uses it to if I click on.

The computer or what are what is -- by the camera in my -- what are they doing what would life story about.

Right now in and I don't work for FaceBook to -- -- public information or they are dated just acquired a company.

Face dot com that not only -- got to fight you.

And all the pictures that have your -- yet you within the FaceBook -- all the 900 million plus users of FaceBook.

But also your facial expressions your body language.

What the you're happy -- I wanted to do -- daughter wanted to do.

Well it's part of this whole effort called big data they wanna they wanna have synergies.

Between all the different things about who you are and what you do and where you wire so when you're on FaceBook.

You are the so.

And the advertisers are buying these profiles.

Of who you are and what you like it where you go and what you do foreign -- that wet suits the next -- -- But what you seem to be saying is that they would now have the ability go way beyond that -- -- -- with this type of facial recognition software.

They would be able to track you down at a bar there would be able to track you down.

In my case at a bakery shop and be able Linda ten -- all this together and and then categorize that for potential advertisers that.

That's appetizers or maybe employers that want to know you know let's say Neil you're you're gunning for the new fox fitness network.

And you'll find out what I had all the details that have quite wary about that the -- go ahead.

Well but they'll let play in the future you become a -- -- -- what you might not want all those pictures of you let lotteries.

You know you might -- rate limit that or maybe maybe no I haven't -- There's not have to -- guided -- when he's been spotted in tests who look out I have no idea -- -- -- -- I have -- -- but -- also necessary to raise a very good point.

Here's where I'm kind of stupid and a legal question is can they do this I mean obviously the company the technology exists.

So.

It reminded the debate we used to have whether global or apple could use these satellite images of our homes that's ubiquitous now they -- know there are.

So I would imagine this will -- along -- Well they can't the question is -- people have informed consent looked FaceBook and and and Dropbox and Google and all these big data companies they're all gunning for synergy to mix all this data up.

In new and still an -- interest in ways the question is what's the role what is the pattern -- in the past of these companies.

In terms of of informing the users so that the users know what's going on so maybe someone today has a friend.

Taking their picture drinking -- you know a whole bunch of margaritas at a bar.

That ends up on FaceBook that's got facial recognition.

Now five years from now that person wants to go be delivery driver and that in an employer says oops I'm sorry we see lots of pictures that -- drinking five years -- -- So the question is do people have informed consent.

And I'm not really sure and that you know when when somebody points -- Smart -- that you.

And takes a picture -- you you may want to think twice and say hey are you gonna -- set up FaceBook.

I'm gonna step out of the shot or please -- that because I don't want to oppose that on FaceBook.

You need to be skeptical.

You can't just assume that just because something is innocent that it won't hurt you because it just might.

It's really creepy stuff -- -- thank you very very much.

We're watching very closely.