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Author, Carol Roth, reveals five secrets for small business owners to help bump up their reputation.
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Less -- and take it straight out to Chicago.
With that Carol Ross hi Carol -- the author of the -- -- nor equation.
And we're basically talking today about -- that businesses can maintain that stellar reputation and what exactly.
They need to do if you want to take us through that a little bit.
Yes absolutely learn a happy Monday to you.
And -- you know especially for small businesses having a great reputation and buzz is one of the best things that you can do to get your business going without spending a lot of money and there are a whole slew of things.
That you can do to maintain a great reputation.
The first one being is to give your customers the Max for the minimum.
And I think that small businesses in terms of being generous.
Sometimes defaults you pricing that you never want to compete on price you always want to compete on value so I know Dade -- giving -- No I don't -- counting in more of your products and service says and there's two reasons for that's.
First of all people will talk more about you -- my got -- got these great extra products.
Our get a free consultation.
With the other thing that it does it allows your customers to sample something that they may not have tried before and then hopefully by more front.
Yet that is a great idea and actually nine -- things in the mouth sometimes my place in order for something else and I it's like Christmas I love it hit is sending -- -- -- 'cause medics countering how many times they give you that special bonus and then you end up getting -- -- that great lipstick color that yeah foundation is surely spend more in order to get that financed minimum order of 49 and then after I had my project products they get it.
OK and you -- done.
He had to demonstrate that your business is the go Q authority to go to industry expert -- do that.
So is not is difficult as do you think if you sign up for reporter connection dot com report here thestreet.com.
Okay yet.
These are services where journalists actually asked you questions -- bloggers say hey we're looking for an an expert in a certain area.
And you can go out you can response to these queries -- you can be quoted all over the Internet.
And I always say could you -- -- do business with the person who wrote the article but was quoted in the article -- the person who read the article that the really easy way to enhance their reputation just by putting yourself out there is an expert.
And I would -- small business owners don't just rely on that -- put it in your newsletter put it on your website really.
Advocates for the fact that you are this -- -- and that's an easy way to bump up -- -- It's it's right because then you're considered more trusted as well.
And then I'm reading your notes you also say get testimonials have your customers weigh -- and and show how they feel about your business what -- it's bad though.
Well service of thirteen -- here you definitely when you ask for -- testimony really you're in control of that so you don't get a good testimonial you don't put that -- on NASA site.
But sometimes people are talking about you online and you don't know what that's going to be good or bad and that's why it's really important.
To monetary your reputation to make sure you do have that great reputation.
And one of my favorite tools for that it -- Yahoo! marketing dashboard.
We go to small business dot Yahoo.com.
And then click on marketing dashboard in this as a tool that you can start with for free.
And we'll monitor what people are saying about you on thousands of web site.
In one place so it takes all that leg work out of it for you.
And then of people are saying great things -- can reach out to them and thank them and if they're saying not so good things you can jump in there and solve the problem.
And what up the monitoring of social media and Twitter and FaceBook and customer complaints on those which is small businesses -- in that sense.
Absolutely you wanna keep checking really want to listen to what your customers are saying about -- and Twitter.
FaceBook all of those are actually really good tools to find out more about what your customers like and don't like and I actually advocate using that information so you find out that there's a customer it was a huge Chicago Bears -- like I am the next said he -- in with stick and a bumper sticker for the Chicago Bears and say -- hope that the bears have a great season can you imagine if the business did that for you you'd be telling.
Everyone you know -- -- in -- Something that showed them that they cared about me and that we don't want to feel like who are we going to be VIP is still a small business really have an advantage and that frees.
Get you know like Carol we have so many people come on -- showing talk about being onto from -- and how to get their small business promoted an out there become successful but.
Very few people give us specifics.
And you really have went through even web -- -- small businesses should be on he'd been very specific and and I finance so useful.
And I know our viewers -- out there as well.
Carol -- I appreciate authored the entrepreneur -- equation.
They he they he so much for -- on right.
