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We know this is the game is really had a rough go of it no pun intended over the past a decade -- so you can look at the sales is a 25 billion dollar industry.
But he factoring greens fees and an apparel and also of course the clubs the equipment sales -- really dropped off during the Great Recession.
Picking back up slightly part of this akin to what you'll see with automobiles -- -- people keeping their cars longer driving them longer same situation with golf because the quite frankly.
They're playing -- -- -- we saw the rounds really dropping off a lot until.
This year we're -- as he rounds picking up particularly on public courses.
They're less expensive it also shows that people who aren't members -- -- -- already paying dues are coming back to the course.
We also know what they're buying according to golf -- -- -- there's they're starting to buy.
Clubs and that is helping to drive sales of clubs are coming back but they're also introducing.
A lot of new technology -- getting into the game with a GPS watch Motorola for the first time getting involved as well.
With the moto active they -- Bubba Watson just a couple of weeks before.
He won the masters they got him on the cheap no one else probably get in that -- extensively.
But you look at the sales growth there you see the stocks mixed in today's session but -- growth.
For the pure plays not as good at sales at sporting goods they see the annual annual proceeds group.
Growth if you well in 2011 much higher than had been a couple of years prior rough returns for shareholders in these firms but that's the reason.
You're seeing the likes of -- doing better because yes they do operate 81 golf galaxy store -- but.
-- -- people are buying other sorts of sporting goods as well and that's why -- company like Nike doing better than say Callaway which is all about golf and golf only.
-- but let's take a quick look at we can at some other Father's Day types docs if you go.
All time highs here Brown-Forman and WD-40 laughter you we've been music -- forty holiday may be need a break with the brown Foreman products and up to treat these stock split yesterday by the way and -- last but not least quick look at some of the us Home Depot and -- Harley -- dad doesn't need data and a little -- maybe some maker's mark but some wildly I.
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