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Will Lance Armstrong Lose Sponsors Over Doping Scandal?

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    Fox Sports radio host J.T. “The Brick” on the doping allegations against cyclist Lance Armstrong and the impact on his image and sponsorships.

  • Duration 3:38
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I'm taking another hit his reputation Bob -- also hit to his sponsors bottom lines.

Huge companies like Coca-Cola Nike and Subaru have to make the decision on whether to stick with -- jumped ship.

Joining me now is -- The bread box Sports Radio host GT thanks so much for joining us.

-- have -- on appreciate it.

So a lot of people say this represents the most serious threat to Armstrong's legacy -- date because it could strip him of his titles do you agree with that.

Yeah I do eventually he could lose his titles because the World Anti Doping Agency.

Along with the United States Anti Doping Agency.

Believe that he cheated he tarnished the sport and recycling.

Most all cycle us have cheated in the past -- would be almost the only cycle it's the most successful want to be clean but the key issue here.

As long as the Justice Department which recently dropped an investigation on him back in February as long as he is -- brought in front of congress.

Or brought in front of the Fed's where he would have to tell the truth.

Or lie on hold as long as that doesn't happen he'll be fine what does advertisers.

Well there's out of new information here I mean what we're hearing except that we've known for -- -- and still he was able to make twenty million dollars in sponsorships a year before last I don't know what his number was laster but he still making a lot of money in a time.

That we've heard these allegations before so.

It seems like it's not having an impact on his ability to -- Well it's because -- what he does for cancer and cancer survivors what he's -- what -- strong is amazing he's arguably one of the most important.

Athletes of the last hundred years because he is saving lives he is generating money through his charities and he's helping cancer survivors fight.

To live and that's why he has millions of Twitter followers and fans he has some of the best attorneys in the world.

It very well likable but there is a problem here the problem is what happens if his teammates.

And individuals -- around him in France while he was winning the Tour de France seven times who don't have an agenda.

Come forward and say that they saw him -- -- and if it turns out that there are many witnesses who say that he will be in trouble.

What we did see -- -- and we did see is one teammate was on sixty minutes who said just that that was a little while ago it still has sponsors.

Have stuck by -- I mean I wonder when you see somebody like 24 hour fitness who he's a spokesperson for is he is valuable as a sponsored debate feel like.

You know they're gonna get as many customers saying you know Lance Armstrong loves us -- like well you know he -- -- he jokes how much.

At how much of an asset is that 24 hour fitness is he worth last.

-- -- he might -- work a little bit less what everybody is oblivious when it comes to the sponsors.

The sponsors don't care they want to be associated with the champion Lance Armstrong and because of his relationship -- live strong if this ever goes down.

-- more slippery slope where he's in front of congress and people believe that he lied to the United States of America.

Then sponsors will drop -- look at Tiger Woods and how he survived what Nike and there's been other athletes who have been through difficult times in their key sponsors.

Have stuck behind him Lance Armstrong.

Delivers a demographic of winning sports fans wanna be associated with -- Because he's a winner and he does good for others and as long as he's not caught in a lie and lies under old.

I think he's home free but.

-- a short he might lose those titles because the World Anti Doping Agency.

And especially here in the United States they don't believe him they clearly believe -- -- cheated the entire time along with several of his teammates -- okay.

Thank you so much for your prospective we appreciate -- -- --