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Franchising in the U.S., Now?

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    Phil Broad, Jumeirah Restaurants managing director, on the growth of its Noodle House franchise.

  • Duration 2:53
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Crisis raging in Europe but it doesn't seem to be affecting casual dining industry.

To five -- to -- restaurants is opening 27 new locations of their popular noodle house franchise.

In the UK believe it or not and now they're hoping to come to the US joining us Nazi -- -- managing director Phil broad.

You want to come here now.

We do why now.

But the little book in the US put forward various other brands -- could you worked for Starbucks.

TGI Friday's outback -- -- -- right so on this on the market.

-- the new laughs which is southeast Asian -- cuisine.

Will really fit well in the spot is it -- enables -- noodles.

No it's not afraid of without -- southeast Asian some ago time malaise Singaporean -- amended so it's a very -- -- -- -- just one type of -- So this.

This restaurant was -- -- to -- ten years ago.

That's right it was our ministry that -- estimated -- you just went to Europe twice seven locations in Europe.

-- -- -- stools in the UK market as I thought I'm we've got lots of other conversations -- -- -- now in Europe.

-- a pretty strong place on -- there's -- debt crisis over that but actually.

Dining out people who always wanted to reach out and we're seeing growth in the market in the case fit in particular is doing much spending -- the UK -- real conservative.

See you come into the US you know we an executive from Dunkin' Donuts on this earlier today.

And he was saying that franchising Dunkin' Donuts is very difficult because people can get loans here in the United States still.

Hiding and tackle that.

But I think that will be one of the challenges but I think when people realize that that way this concept will work in the successfully make for a I think there always have -- to get financing nowadays.

And we're not -- a challenge in terms of high net worth individuals that she went in investing in casual -- so is that you looking for you're not looking for mom and pop who -- -- -- French us mound pop some of the way -- months ago I think in the US market we need -- if you want to -- 35.

Outlets is thought.

And then -- from that you have a starting spot for the assets yet we would have to companies -- Susan to buy one from Washington -- from Texas who are really excited about the brand.

So what's this place in my haven't seen savior reverts us about the -- -- -- supply chain issues when you are not based here.

We have a very strong supply chain we look for liquid greetings where we can.

We're very conscious of miles for -- We're very conscious of the -- so we look around to -- of the look ingredients but we're very tied -- -- -- Specifications -- -- which is -- key ingredients really -- the new house products.

But we'll -- will be social friction -- -- what about commodity costs have you pinch on mattered does that get passed on how does that work.

-- I live in the desert in Dubai and -- with transporting everything into the marketplace so we -- -- very closely.

But I think you know we manage -- menu not pricing very carefully so we have -- she seen it on the sofa.

It's feel -- generic restaurants thank you very much good luck thank you were.

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