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DISH Network is set to battle TV broadcaster -- that ad skipping technology you know the hopper well -- the way to get around that.
When I just run quality ads instead Matt -- president CEO of the association of independent commercial producers and he joins us now.
Matthew got this came out with some of the best ads of the past year TV spots while he's cut right in the first when it seems overall though a motion and -- big big big rather than humor -- an -- Dual Chrome dear Sophie.
Yeah fantastic -- look.
It's all about now connecting that the audience engagement on all levels so humour still in it still works but.
He -- story telling you need an emotional appeal he -- conversation right it's not only about one way.
-- imaging so here you have your -- fantastic spot a dad starts right into his daughter from the day she was born.
With the idea that later on hand he's going to be delivered his best -- that as she's growing up and give him give her something to look back on her life with and maybe even raise.
Her -- old daughter actually I remember that now and I got chills when I saw this one because it wasn't.
It wasn't actually being too -- summit it was just very touching it was right and you know and it's great because Google's also showing their own technology off you know that's part of the winning campaign the year.
And even that Justin Bieber spot would get to -- And I believe actually Chrome has been gaining market share showing that advertising -- -- and actually does work let's go to EF -- and shake it all shake on it.
But -- up -- why this is just classic you know.
Fanatics and sports make all kinds of -- in here shows people paying -- -- just it -- reconnect and says.
Sports fanatics are sports fanatics and it's just paying -- to them yet nicely done elected a -- without -- -- as part came to power and Chrysler halftime in America we all about -- -- is just struck a perfect court.
-- -- did you know I mean when you get -- to do a two minute spot to leading into the second half of the Super Bowl I think whenever you get cleared to do anything -- deliver a message like that.
It was there he took some heat saying that it would say.
-- may be a political statement backing the bail out.
But it's I think right that he you know for him he was being the Newt -- of our business community it's in America get up start fighting again and both conservatives and liberals -- like that out right absolutely -- You know total appealing look its -- yes that -- -- -- brits we hear that voice now let's cut to the extraordinary add to poll lead back -- back to the start which.
Uses both Willie Nelson and Coldplay.
Go -- the spot -- the year and for so many reasons it's charming it tells a great story but yet using a cold play track.
Delivered by Willie Nelson it's all about the fact that chipotle brings it to another level sustainable farming.
Local organic all the ingredients they're doing fast food different way -- shows a farmer changing his farm working -- different way to connect.
Corporations need to use messaging like this right -- to connect it's -- have relevant -- -- -- -- burrito and hallmarks mother bird the final that pale horse well it's great you know hallmark studies emotional things are longtime agency Leo Burnett.
Did some really emotional things they do it's about leaving the -- and they need display it without a nation beautiful -- by the -- And it really does take -- -- -- pieces one interesting thing you know technically.
The bill created a proprietary software that actually.
-- really does show the way that a bird AG is by the use their feathers nice.
Really nice great job Matt Miller thanks a lot have a good weekend sir you -- Carol.
Like burden -- actually kind of McCain commercial did she hates perhaps.
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